Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.

We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork.

Are you our next team member?

The Role

Job Title: Brand Marketing Manager

Length: 6 months

Estimated Start: May

Location: Remote

Brainrider is seeking a Brand Marketing Manager to join our client embedded team. Our clients Reality Labs Marketing team drives adoption and everyday usage for RL products by unleashing data-oriented marketing and creativity to accelerate business results.

As the Brand Marketing manager your focus will be on Wearables. You look to bring the consumer perspective to your marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. You have the ability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a deep understanding of consumer and market and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough industry.

What you'll do

You will apply analytical rigor, a good understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle
Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitous roadmap
Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
Develop a good understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
Create inspiring briefs to reach our target audiences and achieve business goals
Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships
Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

What you'll bring

7+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a diverse media mix that delivers measurable brand and business results
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
Demonstrated experience working with media and creative agencies
Experience in leading and communications with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies and brands

Additional Information

We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!

The fine print:

Please include current resume and cover letter, as we would like to learn more about you and your experience
Candidates selected for next steps will be contacted
You can learn more about working with us at Brainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

Relocation and sponsorship are not provided.