Head of Growth & Marketing

We're hiring: Head of Growth & Marketing (Contract) — Remote

We have a live product with real users, real data, and real growth potential. We need someone who can take full ownership of the growth function and push the numbers forward with urgency, creativity, and precision.

This is a contract engagement. Strong performers are regularly considered for extended engagements as the product scales.

About the Role

You'll own the full growth and marketing picture — from user acquisition and funnel optimization to retention, lifecycle campaigns, and revenue growth. You'll build the measurement framework, run experiments end-to-end, manage landing page strategy, and work directly with the product and dev team to ship fast and learn faster.

Every version is a test. Every experiment has a hypothesis. Every result gets documented and acted on.

Key Responsibilities

• Own and evolve the full PMF metrics framework — conversion rate, retention depth, time-to-value, referral rate, and organic growth loops
• Design and execute integrated growth and marketing campaigns across paid and organic channels, driving measurable impact on acquisition and engagement
• Build, launch, and iterate on landing pages continuously — every version is a test, not a final answer
• Lead data-driven experimentation — A/B tests, funnel analysis, cohort analysis — and translate results into clear recommendations
• Own CRM/DRM strategy and lifecycle campaign management to maximize retention and long-term user value
• Apply AI tools and modern workflows to accelerate experimentation cycles and reduce time to insight
• Work cross-functionally with product and development to validate ideas, ensure data integrity, and get things built and shipped
• Maintain a tight feedback loop across all experiments — capture what works, cut what doesn't, and double down

Requirements

• Proven experience in growth marketing, product growth, or performance marketing with a strong, proven track record on a live product
• Hands-on experience building and owning a measurement framework from scratch — you know which metrics indicate real traction vs. vanity
• Strong proficiency in analytics tools — Mixpanel, Amplitude, Posthog, Firebase, or equivalent
• Solid understanding of funnel analysis, cohort analysis, and data-driven decision making
• Experience independently building and optimizing landing pages and conversion flows without relying on a full team
• Strong proficiency with AI tools — you use them to move faster and do more with a lean setup
• Comfortable working in a fast-moving, autonomous environment with short feedback loops
• Must be fluent in Figma
• SQL or working knowledge of data querying is a strong plus
• Experience with mobile app growth, SaaS products, or zero-to-one environments is a strong plus
• Background in user acquisition, performance marketing, or ASO is a plus
• Experience with fitness, health, habit-forming, or consumer apps is a bonus

Behavioural Competencies

• Approaches growth scientifically — hypothesis, test, measure, iterate

• Steady under uncertainty — doesn't need a perfect brief to get moving

• Communicates progress and blockers clearly, without being asked

• Holds themselves accountable to outcomes, not activity

• Strong business acumen — able to connect growth levers to revenue and product strategy

• Self-driven with a high ownership mindset — you build it, you run it, you own the results

Compensation

Upto Rp 6.000.000 – Rp 15.000.000 per month, based on hours worked and experience. Contract engagement, hourly, tracked through our standard time-tracking process with payments on a regular cycle..

Work Environment

• Fully remote — work from wherever you're most productive

• Availability overlap between 2000 hrs PKT till 0300 hrs PKT required — non-negotiable

• Direct collaboration with a lean, fast-moving team — short feedback loops, fast decisions, no bureaucracy

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