Data Analyst -Marketing & eCommerce

Job Description

Description & Requirements

We are in search of a Data Analyst -Marketing & eCommerce to join our growing team. As a Data Analyst -Marketing & eCommerce you will be focused on digital experience and marketing performance, you will play a pivotal role in transforming data into strategic insights that drive business decisions across digital platforms. This role blends website analytics with marketing performance measurement, enabling the business to optimize user engagement, campaign ROI, and customer journey effectiveness. In this role you will report to the Sr Director, Business Intelligence & Data Analysis, collaborating closely with teams across marketing and eCommerce to ensure data is at the core of all key decisions.

• This is a remote opportunity and can be located anywhere within the United States.

Responsibilities Include

Digital & Website Analytics

• Analyze website performance, user behavior, and customer journeys using tools such as Google Analytics, AWS QuickSight, and Azure.
• Identify user trends and friction points across web properties to inform UX/UI improvements and site optimization.
• Track, interpret, and report on KPIs like bounce rate, conversion rate, time on site, and funnel performance.

Marketing Analytics

• Analyze performance of digital marketing campaigns across channels (e.g., email, paid search, organic, social media).
• Provide insights on customer acquisition, retention, and lifetime value through campaign and cohort analysis.
• Partner with marketing teams to optimize spend and increase return on investment (ROI) through data-driven insights.

Dashboarding & Reporting

• Build and maintain dynamic dashboards to monitor website and marketing performance.
• Automate recurring reports and provide ad-hoc analysis for business stakeholders.
• Translate data into clear, actionable presentations for non-technical audiences.

Testing & Optimization

• Support A/B and multivariate testing efforts to improve website functionality, messaging, and marketing effectiveness.
• Track impact of changes and iterate based on results and learnings.

Survey & Feedback Analysis

• Utilize Qualtrics and other tools to integrate user feedback with behavioral data for a more complete picture of the digital experience.
• Analyze survey responses to detect patterns and areas for improvement.

Best Practices & Tooling

• Stay current on the latest digital analytics trends, marketing attribution models, and analytics tools.
• Help maintain data integrity, consistency, and governance across platforms.

The Ideal Candidate Will Have

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
• 3+ years of experience in a digital or data analyst role with exposure to both web and marketing analytics.
• Proficiency with Google Analytics (GA4), AWS QuickSight, or similar web analytics tools.
• Experience with marketing analytics platforms (e.g., Google Ads, Facebook Business Manager, HubSpot, or similar).
• Knowledge of A/B testing methodologies and tools.
• Strong skills in data visualization (e.g., Tableau, Power BI, Looker) and Excel.
• Familiarity with SEO and SEM principles.
• Excellent communication skills and a strong ability to turn data into actionable insights.
• Experience with Power BI preferred
• SQL/Python experience preferred
• Experience with Qualtrics or other survey tools is a plus.
• Ability to physically sit at a desk for long periods, operate a computer, and listen/speak clearly on the phone and in-person

BradyPLUS offers competitive compensation and a comprehensive benefits package to support the health and well-being of our associates and their families. Benefit offerings include medical, dental, vision, life and disability insurance, flexible spending accounts, Employee Assistance Programs (EAP), 401(k) Retirement and more.

BradyPLUS is a leading national distributor of solutions for JanSan, Foodservice and Industrial Packaging. We deliver the right SUPPLIES + SUPPORT to ensure businesses are more successful every day. We offer premium brands, expert advice, and exceptional customer experiences. Our 6,000 associates across 180+ locations have a passion for delivering innovative solutions for the business challenges of today and tomorrow. Together, we serve thousands of customers nationwide in end markets including education, government, healthcare, hospitality, restaurants, building services, food packaging & processing, and grocery. We strive to be the best employer we can. We value people, we embrace change and we reach higher. Join us and see what the BUZZ is about! To learn more visit us at www.BradyPLUS.com .

BradyPLUS is an Equal Opportunity Employer. This means that all qualified applicants will receive consideration for employment without regard to race, marital status or civil union status, sex, age, color, religion, national origin, veteran status, mental or physical disability, sexual orientation, gender identity and/or any other characteristic protected by law. We also provide reasonable accommodations to applicants and employees with disabilities.