Sr. Email Marketing Manager (Contract)

Company Description

Bowery Boost is a New York based digital marketing agency that specializes in 360 fashion, beauty & lifestyle business digital marketing campaigns.

Role Description

This is a contract role for a Senior Email Marketing Manager at Bowery Boost. As a Senior Email Marketing Manager, you will develop and implement email marketing strategies to drive engagement and conversions. You will collaborate with cross-functional teams to create and execute email campaigns, analyze performance metrics, optimize email deliverability, and ensure compliance with industry best practices. This is a remote position.

Qualifications

• Proven experience in email marketing, including strategy development, campaign creation, and analytics.
• Strong understanding of email deliverability and compliance best practices.
• Familiarity with email marketing platforms, such as Klaviyo and Attentive.
• Strong knowledge of customer segments and customer scores for targeted and personalized emails.
• Ability to analyze campaign performance metrics and make data-driven recommendations for optimization
• Excellent communication and project management skills.
• Ability to work independently and meet deadlines.
• Detail-oriented and highly organized.
• Familiarity with task management platforms like Asana, Monday.com.

Responsibilities

• Collaborate with the content team to develop high-performing brand-enhancing email campaigns: write creative briefs, provide creative feedback, coordinate production and execution,
• Build segments and customer scores for targeted and personalized emails,
• Develop and manage email marketing campaigns to support key business priorities, including acquisition and retention, brand awareness, new product launches, upgrades, and customer satisfaction,
• Track and report on email campaign metrics and revenue attribution,
• Develop and implement A/B testing of subject lines, content, CTAs to optimize conversion, satisfaction, and retention.

Requirements:

• Undergraduate degree
• Min 3 years of hands-on experience in email marketing
• Technical and creative thinking