Marketing Specialist (Contract Calgary AB)

At BottomLine, we believe that great marketing starts with getting to the root of the problem—and building strong relationships along the way. We’re looking for a Marketing Specialist (freelance/contract) located in Calgary who shares this approach: someone who can turn research into strategy, guide clients with confidence, and collaborate seamlessly with our team.

We need someone who is proactive, accountable, and comfortable leading clients through high-impact marketing initiatives. If you love digging into insights, crafting meaningful strategies, and bringing clarity to complex challenges, you’ll thrive in this role.

What You’ll Do:

• Conduct & Execute Research – Design and execute empirical, qualitative, and quantitative research, including desk research, customer interviews, focus groups, surveys, and digital analytics. Translate findings into actionable insights.
• Develop Marketing Strategies – Use research insights to craft strategies that help clients connect with their audiences, strengthen positioning, and drive impact.
• Shape Brand Positioning & Messaging – Lead clients through brand discovery exercises to define their positioning, messaging, and, when needed, name development. Provide direction to the creative team to bring the brand to life.
• Support Client Engagement & Strategy Execution – Join and sometimes lead client meetings, ensuring a deep understanding of their needs. Collaborate with the Project Manager to execute research and strategy work effectively.
• Guide Website Strategy & Development – Work with clients to define goals, gather insights, and collaborate with creative and development teams to build high-impact websites.
• Drive Creative Strategy for Advertising Campaigns – Work with clients to define needs, create clear creative briefs, and collaborate with designers to develop programmatic ad assets that deliver measurable results.

What We’re Looking For:

• A Strategic Thinker – You can connect the dots between research, customer behavior, and marketing strategy.
• An Effective Communicator – You can lead meetings, present confidently, and simplify complex ideas.
• An Accountable Doer – You own your work, meet deadlines, and don’t need micromanaging.
• A Relationship Builder – You understand how to earn trust and guide clients through strategic decisions.
• An Adaptable Marketer – You thrive in a fast-moving environment with evolving priorities.

The Fine Print

• Freelance/contract role – You are required to work as part of a team. There are opportunities to work independently but most projects require collaboration with others.
• Remote with Some In-Person Meetings – Calgary-based or surrounding area preferred.
• 3+ Years of Experience – In marketing strategy, research, and digital projects (agency experience is a plus).
• Compensation: Competitive and based on experience (between $30-$45 CAD per hour to start)

Why BottomLine?

At BottomLine, we go beyond typical marketing—we dig deep to uncover real insights and build strong relationships that drive impact. Our team is a mix of market researchers, strategists, and digital experts who help brands define their value, connect with the right audiences, and create meaningful messaging.

What you get working with us:

✔️ Ongoing training & professional development – Learn our approach and level up your skills.

✔️ Work-life balance – Thrive both professionally and personally.

✔️ Competitive compensation – Plus additional perks and benefits.

✔️ A collaborative, supportive culture – We believe great work comes from great teams.

✔️ Opportunities for growth – Gain unique experiences that challenge and develop you.

✔️ Flexible work environment – Remote-first with the right mix of in-person collaboration.

Work Arrangement