Growth Marketing Lead

Company Description

Botric AI is a global provider of AI-powered support agents that revolutionize customer service with efficient and intelligent solutions. Our agentic AI assistants automate chat, voice, ticketing, and content workflows to deliver personalized, context-aware service at a fraction of the cost. With instant AI chat and call agents, a no-code setup, built-in analytics, and self-learning AI, Botric integrates across various channels to transform support systems through intelligent, scalable automation.

Role Description

Are you passionate about driving growth through smarter automation, data-backed decisions, and seamless customer journeys? We’re looking for a Growth Marketing Lead who can own and optimize the full funnel — from sign-up to retention — using tools like Customer.io, Segment, and Mixpanel.What You’ll Own

• Strategize, launch, and optimize lifecycle campaigns across email.
• Design automated journeys in Customer.io or similar tools for onboarding, activation, upsell, and churn prevention
• Collaborate with product and dev to track events and enrich user profiles (via Segment or direct tracking)
• Run experiments (A/B tests, drip variations) to increase trial conversion and reduce churn

Qualifications

• Effective Communication skills
• 3–6 years of experience in growth, lifecycle, or product marketing at a SaaS company
• Strong hands-on skills with Customer.io, Braze, or similar platforms
• Experience with event-based automation and behavioral segmentation
• A knack for writing conversion-focused copy and email content
• Data-first mindset — you make decisions based on impact, not intuition
• Growth Hacking and Sales expertise
• Experience in digital marketing and growth strategies
• Strong leadership and team management skills
• Experience in the AI or tech industry is a plus

Why Join Us

• Early-stage startup = high impact, fast growth, real ownership
• Work directly with the founders and product team
• Flexible hours, remote-first team
• Competitive salary + early equity options