Marketing Manager

About Us:

At BotLab Dynamics, we’re revolutionizing the entertainment and tech landscape through immersive drone light shows and cutting-edge drone technology. With an expanding vertical in indoor drones—spanning retail activations, brand launches, sports arenas, and experiential marketing—we are looking for a Marketing Manager who can position our indoor drone offerings as a must-have experience for clients across industries.

Role Overview:

The Marketing Manager – Indoor Drones will own and execute the marketing strategy to build awareness, generate leads, and drive engagement for our indoor drone vertical. You’ll be responsible for crafting compelling campaigns, collaborating with creative and sales teams, and owning performance marketing across B2B and B2C touchpoints.

Key Responsibilities:

 Strategy & Positioning:

Develop and execute the marketing strategy for indoor drones, aligning with company goals and sales targets.

 Branding & Storytelling:

Build the narrative around indoor drones for different use cases (corporate, retail, sports, entertainment) through engaging content, presentations, and brand assets.

 Campaign Management:

Lead 360-degree marketing campaigns—across digital, events, partnerships, and PR—tailored to key audiences (event agencies, brands, venues, government, etc.).

 Lead Generation:

Drive inbound leads through performance marketing, LinkedIn campaigns, SEO, and targeted ads.

 Content & Collateral:

Collaborate with creative teams to develop pitch decks, videos, social media content, brochures, and case studies.

 Client & Event Marketing:

Support the business development team with pre-sales material and drive visibility during live shows, activations, and exhibitions.

 Data & Insights:

Track KPIs, analyze campaign performance, and optimize strategy using data-driven insights.

Key Requirements:

 Bachelor’s or Master’s degree in Marketing, Communications, or related field.

 8+ years of experience in B2B/B2C marketing, preferably in tech, experiential, events, or drone-related industries.

 Strong understanding of integrated marketing, lead generation, and brand positioning.

 Proven track record of launching and scaling marketing campaigns with measurable results.

 Excellent storytelling, content creation, and communication skills.

 Comfortable working in a fast-paced, cross-functional team environment.

 Passion for drones, tech innovation, and immersive experiences is a plus.

Preferred Skills:

 Familiarity with tools like HubSpot, Canva, Meta/LinkedIn Ads Manager, Google Analytics.

 Experience working with experiential marketing, events, or product launches.

 Creative mindset with an eye for aesthetics and detail.

Why Join Us?

 Be part of a cutting-edge drone-tech company leading the entertainment revolution.

 Own the marketing strategy for a fast-growing vertical with global potential.

 Work with passionate creators, techies, and innovators shaping the future of experiences.