Marketing Specialist

Job Summary

The Marketing Specialist is responsible for driving brand awareness, lead generation, and customer engagement through strategic marketing initiatives. This role combines creativity with data-driven planning to design and execute campaigns that support the company’s sales and growth objectives. The ideal candidate is a self-starter with a passion for storytelling, design, and interiorscapes who thrives in a collaborative environment.

Essential Functions

• Develop and implement marketing strategies to increase brand visibility and attract new clients within the Seattle region and beyond.

• Create compelling content for social media, email campaigns, blog posts, case studies, and promotional materials.

• Collaborate with the sales team to support lead generation efforts with tailored campaigns, nurturing content, and promotional collateral.

• Manage the company’s website, ensuring content is fresh, relevant, and optimized for SEO.

• Plan, coordinate, and attend events, trade shows, and networking opportunities to promote the brand and capture leads.

• Analyze performance metrics and marketing data to adjust strategies and improve ROI.

• Maintain and grow the company's social media presence on platforms such as Instagram, LinkedIn, and Facebook.

• Monitor market trends, competitors, and customer insights to identify new opportunities and strategies.

• Maintain accurate records of marketing campaigns, budgets, and performance results in marketing CRM systems.

Required Qualifications

• 2+ years of experience in marketing, preferably in a B2B or service-based environment

• Strong copywriting and editing skills, with a sharp eye for detail and brand tone

• Proficiency in digital marketing tools such as email platforms, social media schedulers, and analytics software

• Experience with Adobe Creative Suite, Canva, or similar design tools

• Strong organizational, time management, and multitasking abilities

• Excellent verbal and written communication skills

• Ability to work independently and collaboratively in a fast-paced environment

Preferred Qualifications

• Background or interest in horticulture, interiorscapes, or biophilic design

• Familiarity with CRM platforms and marketing automation tools

• Experience managing or contributing to SEO and PPC campaigns

• Photography and/or video editing skills

Physical Requirements

• Ability to communicate effectively in English, both written and verbal

• Occasionally required to visit client locations or attend outdoor events

• Visual acuity for evaluating marketing materials, digital designs, and brand aesthetics

Working Conditions

• Primarily an office-based role with occasional site visits or event participation

• May include indoor and outdoor environments during campaign shoots or promotional events