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BorderlessHR
BorderlessHR

Online Marketing Coordinator

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

N/A

Tech stacks

Growth
Automation
Marketing strategies
+21

Permanent role
4 days ago
Apply now

Location: Remote | Type: Full-Time | Experience: 3+ years | Industry: B2B SaaS / HRTech / AI / TalentTech / Sustainability

About Us

We are developing a suite of intelligent, scalable solutions to transform how companies attract, engage, and hire talent globally, while integrating purpose and sustainability into every touchpoint. Our growing portfolio includes:

  • BorderlessHR – enabling global hiring and seamless cross-border team building

  • InterviewHQ – an intelligent AI Interview Agent with three core offerings:

  • Launch+ (for job seekers to prepare for interviews, apply smart, and boost confidence)

  • Pro+ (for staffing agencies & TA teams to automate and scale interviews)

  • Access+ (for institutions, NGOs & academies to support underserved candidates)

  • NullFootPrints – a sustainability initiative and platform enabling hiring teams and candidates to measure and offset their carbon footprint, while supporting global climate-positive projects

We’re now hiring a Digital Marketer to help drive focused GTM campaigns, increase user acquisition, and grow adoption across all three brands, delivering clear and measurable results.

The Role

This is a high-impact role focused on achieving results, not just executing tasks. You’ll run targeted, multi-channel campaigns across several ICPs, including HR leaders and staffing firms, institutions, job seekers, and impact-focused organizations.

Your job is to drive qualified traffic, increase product signups, and turn interest into activation and revenue.

You’ll work closely with the founders, product, sales, and operations teams to align growth goals and channel strategy.

Key Responsibilities

  • Plan and execute digital campaigns across all products and ICPs
  • Own multi-channel acquisition funnels - LinkedIn, email, paid media content
  • Build and optimize landing pages and lead-gen flows for conversion
  • Run email marketing, retargeting, and nurture sequences that move leads down the funnel
  • Analyze performance data (CAC, CPL, ROAS, signup-to-demo conversion) and optimize in real time
  • Collaborate with the sales and product teams to align messaging and outreach campaigns
  • Lead growth experiments across new segments and offers (e.g., LOT x Access+)
  • Support quarterly product launches and co-branded growth initiatives

You’ll Be Measured On

  • Growth in qualified leads, product signups, and activated users
  • Improved conversion rates from top-of-funnel to booked calls or demos
  • Lower customer acquisition cost (CAC) and higher campaign ROI
  • Engagement and impact across the Let’s Offset Together (LOT) sustainability initiative

What You Bring

  • 3+ years in growth or digital marketing, ideally in SaaS or marketplace environments
  • Experience working across multiple ICPs and messaging layers
  • Deep hands-on ability with email automation, analytics tools, paid ads, and low-code tools
  • Creative but data-driven, you test, measure, and iterate quickly
  • Bonus: experience in HRTech, climate/sustainability marketing, or EdTech

Why Join Us?

  • Shape GTM execution across 3 purpose-driven brands
  • Fully remote team, high-autonomy environment
  • Direct access to early traction, tight feedback loops, and real ownership
  • Work on a mission that connects hiring, impact, and sustainability
  • Competitive compensation + performance-based bonuses + equity

📩 To Apply:

Complete our short virtual interview here within 48 hours of getting this:

👉https://candidate.interviewhq.ai/register?interview=01JZSQDJE1Z1VZS585FX821H1A

If you’re faced with any issues, kindly contact support@interviewhq.ai

We look forward to hearing from you!

About BorderlessHR

👥1-10
📍Ottawa, Ontario, Canada
🔗Website

BorderlessHR Service

BorderlessHR product / service
BorderlessHR product / service
BorderlessHR product / service
BorderlessHR product / service

How does BorderlessHR work?

BorderlessHR builds, manages and handovers tightly knit top performing remote Software Teams.

Company culture

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