Marketing Data Analyst

🚀 Account Strategist & Analyst

The Account Strategist & Analyst will work closely with internal teammates to scope, devise, and drive the best solutions for our clients. This role requires a unique blend of 🔍 analytical rigor, 🎯 strategic thinking, and 💬 strong communication skills. You’ll be the bridge between data and actionable insights, ensuring our clients receive the highest value from their digital marketing investments.

Key Responsibilities

📊 Data Analysis & Reporting

• Conduct in-depth analysis of client data from multiple sources (Google Analytics, Google Ads, social media platforms, CRM data).
• Identify trends, opportunities, and risks.
• Develop and present clear, concise, and compelling performance reports & dashboards.
• Translate complex data into simple, actionable insights.

🎯 Strategic Planning & Execution

• Partner with Account Managers & team members to build digital marketing strategies aligned with client goals.
• Present data-backed recommendations for campaign optimizations, budget allocation, and new initiatives.
• Proactively identify opportunities for new services or campaigns that add client value.

🤝 Client Communication & Management

• Act as a trusted advisor to clients by communicating insights effectively and confidently.
• Lead client meetings with engaging presentations of data, strategy, and results.
• Address client questions with a data-driven approach, building long-term relationships.

👥 Collaboration & Internal Leadership

• Work closely with SEO, PPC, Content, and Creative teams to ensure flawless execution.
• Stay up to date with the latest digital marketing trends & tools.
• Help improve internal processes for data analysis and strategy creation.

🎓 Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years’ experience in digital marketing, analytics, or strategy (agency experience preferred).
• Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite.
• Advanced in Excel/Google Sheets for data analysis.
• Experience with visualization tools (Google Data Studio/Looker Studio, Tableau) is a plus.
• Proven experience developing and presenting data-driven strategies to clients/stakeholders.

🌟 Key Competencies

• 🔍 Analytical Thinking – turning complex data into meaningful insights.
• 🎯 Strategic Mindset – connecting data to client goals & market trends.
• 💬 Communication Skills – explaining complex concepts clearly.
• 🧩 Problem-Solving – proactive, data-driven approach to challenges.
• 🤝 Client-Centricity – building trust and lasting relationships.
• ✨ Attention to Detail – ensuring accuracy & reliability in reporting.
• 🔄 Adaptability – thriving in a fast-paced, evolving landscape.
• 👥 Collaboration – working effectively across teams.

🎁 Perks & Benefits

💲 Competitive salary

🩺 Prepaid medicine

🛡️ Life insurance

🎉 Day off on your birthday (go explore!)

📄 Indefinite-term labor contract with all legal benefits