Product Experience Designer (UX/UI)

About Booster

Booster is building the frictionless, tech-powered energy supply chain for modern transportation. We power the world's largest fleets more efficiently and sustainably through our direct operations and world-class partners.

Our BoosterOS platform eliminates the usual manual frictions between order and cash, thereby enabling energy delivery to support more businesses at lower costs. Today, we deliver conventional and renewable fuels directly to fleet vehicles nationwide, reducing costs and lowering carbon emissions—while paving the way for future clean alternatives. As demand for sustainable energy outpaces infrastructure, Booster provides the critical tech-driven, modular solution, helping customers seamlessly transition to better solutions for their operations, their communities, and our planet.

We lead by our values and hold ourselves – and each other — accountable to them. Our values guide how we interact, the choices we make, and the decisions we take—ultimately driving our long-term success as a business.

• Safety as our daily guiding principle,
• Customer at the heart of all our actions,
• Integrity in doing the right thing even when no one is looking,
• Excellence in never settling and always raising the bar
• Boldness in being brave and creating the future, and
• Stewardship in supporting the planet and everyone on it—we support our communities, our customers, and our people while driving play, purpose, and potential every day.

About the Role

We are looking for a Product Experience Designer who blends strong UX thinking with exceptional graphic design and storytelling craft. This role goes beyond interface design. We’re looking for someone who can design intuitive, scalable digital experiences and elevate how Booster’s value is visually communicated across product, marketing, sales, and customer touchpoints. You’ll work across disciplines—partnering with Product, Engineering, Marketing, and Leadership—to ensure that every interaction and artifact reflects a cohesive, compelling brand experience. If you think in systems, design with precision, and believe visual storytelling is a strategic advantage, we’d love to meet you.

Key Responsibilities

Product & UX Design

• Strategically lead UI/UX design projects from concept to implementation.
• Translate complex workflows into intuitive, elegant digital experiences.
• Create wireframes, prototypes, and high-fidelity mockups for web and mobile applications.
• Conduct user research and usability testing to inform design decisions.
• Influence product roadmaps to elevate user experience and visual coherence.
• Develop and maintain scalable design systems that integrate brand and product expression.

Brand & Visual Storytelling

• Elevate and evolve Booster’s visual language across digital product experiences.
• Translate abstract concepts (logistics, fuel delivery, IoT systems, operational efficiency) into clear, compelling visual narratives.
• Design diagrams, infographics, pitch materials, and visual frameworks that help articulate product value.
• Partner with Marketing and Sales to create visually strong collateral, presentations, landing pages, and campaign assets.
• Develop visual storytelling systems that communicate Booster’s mission, differentiation, and impact.
• Ensure typography, layout systems, iconography, and motion contribute to a distinctive and cohesive brand experience.

Cross-Functional Collaboration

• Collaborate closely with Product Managers and Engineers to define innovative solutions for product direction, visuals, and experience.
• Work with Marketing to ensure brand consistency across customer touchpoints.
• Present design rationale to stakeholders and incorporate feedback thoughtfully.
• Champion a high bar for craft, clarity, and consistency across all outputs.

Job Requirements/Education

• 8+ years of experience in Product Design, UX/UI, or Digital Design roles with a strong brand and graphic design foundation.
• A portfolio demonstrating end-to-end UX thinking, high-craft UI design, brand systems, and visual storytelling (including diagrams, presentations, or marketing/value communication work).
• Deep understanding of typography, grid systems, layout, and visual hierarchy.
• Experience designing cohesive design systems that integrate brand and product.
• Ability to visualize complex systems and workflows in simple, elegant ways.
• Experience with B2B SaaS products preferred (IoT or operational platforms a plus).
• Advanced proficiency in tools such as Figma and Adobe Creative Suite.
• Strong communication skills with the ability to articulate design strategy and narrative.

What Will Make You Stand Out

• Experience building or evolving brand identity within a product-led company.
• Experience supporting sales enablement or executive storytelling through design.
• Motion design or interactive storytelling experience.
• A systems-thinking mindset with a strong point of view on craft.

Salary Range: $95,000 - $120,000 + Booster equity

What makes Booster different?

• Career Progression Room for growth and advancement!
• Medical Benefits Best in class Medical, Dentist and Vision! We also offer Kaiser for CA Residents only.
• Employee Referral Program May receive up to $750 for referring a friend, family member or previous coworker.
• Booster Company Equity! Stock Options at a fast-growing startup with strong VC backing.