Digital Marketing Specialist

Job Summary

The Digital Marketing Expert is responsible for developing and executing digital marketing strategies to drive vehicle sellers to engage with the company’s phone-based buying center and transactional website. This role requires expertise in lead generation, SEO, PPC, social media marketing, email campaigns, content marketing, and analytics. The ideal candidate is data-driven, creative, and results-oriented, with a deep understanding of customer acquisition strategies in an e-commerce and phone-based sales environment.

Essential Functions

1. Develop and Execute Digital Marketing Strategies
2. Design and implement omni-channel marketing campaigns to attract vehicle sellers.
3. Optimize marketing funnels to increase purchase volumes through the website and phone-based buying center.
4. Search Engine Optimization (SEO) and Content Marketing
5. Develop and implement SEO strategies to increase organic traffic and generation of viable leads.
6. Work with IT and operational teams to develop optimized, high-converting landing pages and blog content.
7. Pay-Per-Click (PPC) and Paid Advertising
8. Manage and optimize PPC campaigns across Google Ads, Bing Ads, Facebook, and other platforms.
9. Analyze and adjust paid advertising strategies to maximize per car costs and overall ROI.
10. Social Media Marketing and Engagement
11. Develop and manage organic and paid social media campaigns to drive seller inquiries.
12. Monitor engagement, respond to customer inquiries, and optimize social media performance.
13. Email Marketing and Automation
14. Create and manage email marketing campaigns, including automated workflows to nurture leads.
15. Analyze performance metrics and continuously improve email engagement strategies.
16. Analytics, Reporting, and Optimization
17. Track key performance metrics using Microsoft Excel, Power BI, Oracle BI, Google Analytics, CRM software, and marketing dashboards.
18. Provide data-driven insights and recommendations for campaign optimization.

Working Conditions

• Requires consistent internet access and the ability to collaborate virtually with team members.
• Occasional travel may be required for team meetings, conferences, or training.

Qualifications

Required:

• 3+ years of experience in digital marketing with a focus on lead generation and conversion optimization.
• Proven experience driving inbound leads through SEO, PPC, and paid social media campaigns.
• Strong understanding of digital marketing tools such as Google Ads, Google Analytics, SEMrush, and social media platforms.
• Experience with conversion rate optimization (CRO) and landing page A/B testing.
• Excellent written and verbal communication skills.

Preferred:

• Experience in automotive, e-commerce, or high-volume sales marketing.
• Google Ads and Google Analytics certifications.
• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of UX/UI principles for optimizing digital experiences.

Knowledge and Skills

• Strong understanding of digital marketing trends and best practices.
• Ability to manage budgets and optimize advertising spend for lead generation.
• Strong project management and multitasking skills.
• Data-driven mindset with the ability to analyze and act on marketing performance insights.

Technology Requirements

• Proficiency in digital marketing software, CRM tools, and analytics platforms.
• Familiarity with website management platforms (WordPress, Shopify, or similar).
• Knowledge of HTML, CSS, or basic web development is a plus.