Customer Journey Marketing Specialist - Marketo, Bangalore

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

What You’ll Do

• Build, QA, and schedule expansion email campaigns in Asana, Marketo and Salesforce

• Draft campaign copy aligned to messaging strategy and recommend improvements where appropriate

• Pull and analyze campaign performance data, sharing insights and optimization recommendations

• Build and maintain campaign lists and audience segments with strong attention to accuracy

• Support lifecycle programs across onboarding, adoption, and expansion through campaign execution and coordination

• Maintain data hygiene and assist with reporting, tracking, and documentation across customer marketing initiatives

• Partner with cross-functional stakeholders to ensure campaigns align to customer needs and expansion goals

The Experience You Bring

• 3–5 years of experience in B2B SaaS marketing, lifecycle marketing, or customer marketing

• Hands-on experience building campaigns in Marketo and Salesforce

• Strong attention to detail with experience in QA, list building, and campaign execution

• Experience analyzing campaign performance and recommending improvements

• Clear written communication skills with the ability to draft effective customer-facing emails

• Comfort working with data and maintaining operational accuracy

• Ability to coordinate across cross-functional teams in a fast-paced environment

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.