BoomersHub is a catalyst for change in the tech industry. We’ve made our mark in the senior living referral sector by empowering leading corporations to generate new business opportunities. Now, we’re taking the next big leap into the $139 billion AI Agent industry that is growing at a compound annual growth rate (CAGR) of around 44%.

Our cutting-edge AI-based phone agent is designed to revolutionize customer interactions for businesses across diverse industries—healthcare, retail, hospitality, and beyond. As we enter this exciting phase, we are seeking dynamic individuals to join our team and help us build a client base for this game-changing product.

About the Role:

We are looking for enthusiastic and energetic individuals interested in Growth Marketing to lead our demand generation and product-led growth strategy. You'll own our global growth marketing programs—managing inbound funnel performance, developing new pipeline sources, and improving conversion rates from interest to adoption. This role combines marketing strategy with technical experimentation, requiring someone comfortable with both data-driven campaigns and hands-on website optimization.

This opportunity is for you if:

You are a curious marketer driven to try new strategies and constantly improve.
You are a master experimenter at every stage of the funnel.
You are a data-driven pro who works tirelessly to find innovative ways to grow prospect acquisition, convert leads, keep customers engaged, retain them, and ultimately turn them into brand champions.
You work and collaborate closely with key stakeholders to gain better insights and grow the pipeline.
You enjoy owning the marketing engine and measurement framework.
You thrive on leveraging Technology stack and funnel optimization.

What you will do:

Lead strategy and execution of full-funnel (prospecting, retargeting, and nurture) multi-channel campaigns through a variety of growth marketing tactics and channels: email, website, paid advertising, SEO, online reviews, field marketing, and more.
Drive quality lead volume and revenue through inbound and outbound marketing activities.
Apply thoughtful data-driven, segmentation approaches to effectively reach prospects and customers.
Develop new strategies to increase touchpoints within the marketing, sales and customer journey to drive acquisition efforts, deepen engagement and reduce churn.
Lead and implement testing methodologies to optimize and scale the demand generation process, including response and conversion rates and testing.
Create and manage budgets, lead models, scoring and analytic tools to track campaigns, optimize performance and achieve pipeline targets.
Select, manage agencies and contractors that contribute to demand generation programs.

You will do this by:

Leading and executing with a growth mindset to increase revenue generating activities and optimize our investments.
Partnering with the content team to develop overall strategies and operationalize best-in-class content marketing.
Working cross-functionally with Sales, Sales Development, Revenue Operations, and others to continuously improve lead scoring, qualification, and quality, as well as lead management, follow-up, and pipeline engagement.
Collaborating with the marketing department to help support and move forward strategic objectives and key results.

What you will bring:

5+ years of progressive marketing leadership experience with a concentration in demand generation and growth.
Track record of hitting aggressive pipeline targets and generating revenue.
Experience leading high performing teams, managing agencies and coordinating with vendors and external industry partners.
A collaborative leadership style that encourages access to information, different perspectives, and collective responsibility.
Hands-on expertise with several tools within the marketing tech stack listed below.
Career success developing digital campaign strategies and delivering results with a metrics-driven mindset and excelling in tracking campaign performance.
Working knowledge and expertise of BI and SEO tools.
Ability to collaborate and build relationships with key stakeholders.

What We Offer: