Marketing Coordinator (CRM & Email Marketing)

Position Title: Marketing Coordinator (CRM & Email Marketing)

Job Type: Full-time

Work Set-up: Work from Home

Schedule: Morning Shift; 7AM to 4PM PHT

Holidays: AU – QLD Holidays

Salary: Php 50,000 – Php 75,000.00

JOB DESCRIPTION FOR A MARKETING COORDINATOR (CRM & EMAIL MARKETING)

We are seeking a Marketing Coordinator (CRM & Email Marketing) to support the delivery and scaling of end-to-end guest communications across a portfolio of brands.

This role will play a key part in transforming email marketing into a structured, high-performing lifecycle program focused on engagement, conversion, and customer retention. The successful candidate will work closely with the marketing team to execute high-volume EDM campaigns, support CRM initiatives, and contribute to improving campaign performance across multiple lifecycle touchpoints.

The ideal candidate is highly organised, data-conscious, and experienced in coordinating CRM and email marketing campaigns in a fast-paced environment.

Your responsibilities as a Marketing Coordinator (CRM & Email Marketing) would be:

• Execute and coordinate high-volume EDM campaigns across multiple brands, ensuring accuracy, consistency, and timely delivery.
• Support onboarding and campaign setup within the marketing automation platform.
• Build and optimise automation flows including browse abandonment, pre/post engagement communications, retargeting, and re-engagement campaigns.
• Maintain a centralised campaign pipeline to ensure planning visibility and execution efficiency.
• Segment CRM audiences to support targeted and personalised communication strategies.
• Monitor campaign performance and provide insights, recommendations, and reporting.
• Investigate campaign performance fluctuations and escalate issues where required.
• Maintain database hygiene, audience segmentation, and CRM best practices.
• Ensure communications comply with AU privacy, consent, and anti-spam regulations.
• Collaborate with internal design, web, and marketing teams to support campaign execution.
• Assist with EDM asset coordination and content updates using Canva or similar tools.
• Support broader marketing initiatives and ad-hoc projects as needed.

Qualifications as a Marketing Coordinator (CRM & Email Marketing) would be:

• 3–4+ years of experience in lifecycle marketing, email marketing, or CRM-related roles.
• Hands-on experience with marketing automation platforms (Klaviyo experience preferred but not required).
• Proven experience executing EDM campaigns at scale across multiple audiences or brands.
• Experience building and optimising automation workflows and customer journeys.
• Strong understanding of CRM segmentation, audience targeting, and personalisation strategies.
• Experience maintaining marketing databases and ensuring data hygiene standards.
• Exposure to platform onboarding or migration projects is highly advantageous.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent written and verbal English communication skills.
• Basic Canva or design tool experience is advantageous.
• Ability to work autonomously, manage competing priorities, and thrive in a fast-paced environment.
• Experience within travel, tourism, hospitality, or accommodation industries is beneficial but not required.

Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-life balance meets a commitment to foster growth.

• Genuinely caring Leadership Team
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• Free pre-employment Medical Assessment (T&C apply)
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pay.

About Boomering:

Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga.

Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success.

Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.

Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are.

Website: Boomering

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