Head of Marketing- Poland (12 month FTC - Maternity Cover)

Your career as Head of Marketing- Poland at Booksy will give you the opportunity to spearhead our marketing efforts in Poland, driving local growth, building vibrant communities, and amplifying the Booksy brand in alignment with crucial local business objectives.

Working in close partnership with our Global VP of Marketing and the Poland Country Manager, you'll be the architect of our local market strategy. You'll craft and execute plans that resonate deeply within Poland, all while aligning with our global go-to-market vision. You'll be thrilled by the challenge of unearthing new avenues for growth and spearheading innovative local marketing campaigns that make a real impact. While the heart of your work (around 70%) will focused on the local market, you'll also be a key player in weaving global best practices into your local strategies.

Just as importantly, you'll be sharing your market's successes and unique insights across our global teams, helping everyone at Booksy learn and grow. Your data-driven mindset and passion for experimentation will be crucial as you continuously seek fresh ways to optimize our marketing mix and deliver outstanding, measurable results.

Requirements

• Significant experience in shaping marketing strategy, building brands, and driving growth, ideally within a dynamic global or multinational company of at least a similar size to Bookst (Circa 900 FTE's... and growing!).
• A strong track record of successfully leading country-level marketing operations, with a deep understanding of what makes a local market tick and how it connects to a global business vision.
• Proven ability to lead, inspire, and collaborate effectively with diverse, cross-functional teams, fostering a culture of shared success.
• Exceptional communication and influencing skills (including fluent English) that enable you to build strong relationships and align stakeholders from local teams to global leadership.
• Deep expertise across the digital marketing landscape (including social media, paid strategies, content, CRM, and performance marketing) with a knack for using data-driven insights to optimize every campaign.
• A genuine passion for experimentation, constantly testing new ideas and channels to discover what truly resonates with your audience and drives results for both consumers and providers.
• A profound understanding of Poland's specific market dynamics, consumer behaviours, and cultural nuances, with the ability to translate these insights into impactful marketing that reinforces our global brand identity.

Benefits

Some of the benefits we offer our Poland based employees are:

• This is a fully remote position, we take pride in being a globally distributed team, with access whenever you like to our Warsaw HQ
• Private medical care from Allianz
• Life insurance from PZU
• Multisport card (we have a range of packages to select from)
• Online consultations with a Booksy provided psychologist
• Happiness Team initiatives
• Wellbeing tools (Worksmile and Officevibe)
• Pethelp package

Kindly submit your application and CV in English to ensure it is successfully reviewed.

A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll love it at Booksy.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.