Product Manager – Website & Digital Experience

Product Manager – Website & Digital Experience

Location: Gurgaon, Haryana, India

Experience: 3–5 years

About the Company

Bombay Shaving Company is a consumer brand building and scaling a D2C website experience, with a strong focus on digital commerce and customer-led growth. The team is hiring Product Managers to own the website journey end to end and improve how customers discover, evaluate, and purchase products online. The work sits at the intersection of product, growth, design, engineering, and category, with a clear mandate to improve conversion and revenue outcomes. The role is centered on building a better Shopify-powered experience that supports experimentation, speed of execution, and measurable business impact. The environment values data-led decisions, cross-functional collaboration, and ownership of website performance metrics that matter to the business. This is a hands-on role for someone who can turn user and funnel insights into clear product direction and shipped improvements.

Company Proof Points

• The company is hiring Product Managers specifically to own and scale the D2C website experience, showing a direct mandate around digital growth.
• The role includes ownership of Shopify-powered website improvements, conversion metrics, and experiment-driven optimization.
• Cross-functional partnership spans Engineering, Design, Growth, and Category teams, reflecting a broad product operating model.

Company Practices & Ways of Working

• The role is built around A/B testing, funnel optimisation, and data-backed product requirements, showing an experimentation-led way of working.
• The team expects strong stakeholder management and PRD-writing skills, indicating structured collaboration and execution discipline.
• The job emphasizes ownership of website metrics such as CVR, ATC rate, checkout completion, and revenue per visitor, tying work directly to business outcomes.

About the Role

This role owns the D2C website product experience and drives improvements across the full customer journey, from discovery to checkout. You will define the roadmap, translate funnel and user insights into product opportunities, and work with design and engineering to ship features that improve conversion and revenue. The scope includes running experiments, identifying drop-offs, and building clear product requirements that move ideas into launch with speed and precision. Success means improving measurable website performance metrics while creating a more effective digital commerce experience. The role suits someone who is comfortable with data, stakeholder alignment, and hands-on execution in a consumer-facing e-commerce environment.

Key Responsibilities

• Own the product roadmap for the Shopify-powered D2C website, turning business priorities and customer insights into sequenced bets that improve conversion, revenue, and customer experience.
• Design and run experimentation programs, including A/B tests and funnel analysis, to identify where customers drop off and which changes create measurable uplift.
• Translate analytics, user behavior, and feedback into clear product requirements that guide engineering, design, and growth teams from idea to shipped outcome.
• Partner closely with Engineering, Design, Growth, and Category teams to launch features that improve website performance and support commerce growth.
• Monitor and improve key website metrics such as CVR, ATC rate, checkout completion, and revenue per visitor, using them as the primary measure of success.
• Build strong PRDs and execution plans that keep work aligned, reduce ambiguity, and speed up delivery from insight to launch.
• Use tools such as GA4, Hotjar, Microsoft Clarity, Mixpanel, and similar platforms to diagnose behavior, validate opportunities, and track impact over time.

Essential Skills & Technologies

• 3–5 years of product management experience, including at least 2 years owning a consumer-facing website or app with visible responsibility for growth or conversion outcomes.
• Strong experience in D2C, e-commerce, or consumer internet businesses, with a practical understanding of how digital commerce funnels and customer journeys work.
• Hands-on experience with Shopify and the broader e-commerce ecosystem, including the ability to work across platform constraints, integrations, and feature launches.
• Proven ability to run experiments and improve conversion metrics, using data to decide what to ship, what to stop, and what to optimise next.
• Proficiency with analytics and behavior tools such as GA4, Hotjar, Microsoft Clarity, Mixpanel, or similar platforms for insight generation and measurement.
• Strong stakeholder management and PRD-writing skills, with the discipline to align teams, clarify trade-offs, and keep execution moving.
• Basic SQL and strong analytical capability to independently explore data, validate hypotheses, and support decision-making.
• Exposure to Core Web Vitals, website performance optimisation, or headless commerce is a strong advantage for this role.

Additional Plus

• Experience with Shopify apps, loyalty programs, subscriptions, or personalisation tools would help you expand the website experience with more advanced commerce capabilities.
• Exposure to Core Web Vitals, website performance optimisation, or headless commerce is valuable for improving site speed and technical experience.
• Basic SQL and strong analytical thinking are useful for deeper funnel analysis and faster decision-making.

What You'll Bring

• You bring ownership of a website product surface, with the judgment to prioritise the highest-impact improvements and the discipline to measure results clearly.
• You can turn customer behavior, funnel data, and team inputs into crisp requirements that move quickly from insight to launch.
• You work comfortably across engineering, design, growth, and category stakeholders, keeping teams aligned around shared outcomes.
• You combine experimentation mindset with strong execution, using data to improve conversion and strengthen the digital shopping experience.

Why Join Us

This is a chance to own a meaningful part of the digital commerce experience for a fast-moving consumer brand. The role has a direct line to customer experience and business performance, so the work you do will show up in the metrics that matter. You will operate in a highly cross-functional environment where product, growth, design, engineering, and category teams collaborate around clear outcomes. The mandate is practical and measurable: improve the website, improve conversion, and help scale a stronger D2C experience. If you enjoy building with data, shipping with speed, and seeing your decisions reflected in real customer behavior, this role gives you that scope.

What We Offer

• A high-ownership product mandate focused on improving the D2C website experience and driving measurable business outcomes.
• Close collaboration with cross-functional teams, giving you broad exposure to product, growth, engineering, design, and category decisions.
• A role built around experimentation, analytics, and rapid execution rather than purely process-driven product management.