Boatsetter is the leading marketplace for on-the-water experiences, connecting boat owners, licensed captains, and adventurers who want to explore the world by water. Whether it's a casual day on a pontoon, a high-end yacht experience, or a weekend getaway on the coast, we're redefining access to boating for the next generation of explorers.

About the Role:

We are looking for a highly analytical Senior Lifecycle Marketing Coordinator to lead the strategy, execution, and optimization of our automated communications across email, SMS and push.You will play a critical role in delivering timely, personalized, and high-performing messages that support user engagement, retention, and revenue goals.

This role is ideal for someone who loves digging into data, thrives on optimizing experiences, and has a passion for building user journeys that perform at scale.

Key Responsibilities:

Own the transactional and triggered Notifications (email, SMS, push) program end-to-end: strategy, content briefing, testing, deployment, and ongoing optimization.
Develop and maintain user journey maps and lifecycle flows that address key stages: onboarding, booking, trip preparation, follow-up, loyalty, and re-engagement.
Analyze notification performance deeply, identifying trends, bottlenecks, and opportunities to drive improvements in open rates, CTRs, conversions, and downstream revenue.
Work cross-functionally with Product, Engineering, and Customer Experience teams to ensure transactional communications (e.g., booking confirmations, cancellations, payment updates) are timely, accurate, brand-aligned, and optimized for action.
Implement A/B tests on content, timing, design, and segmentation strategies. Present clear hypotheses and report on results with actionable recommendations.
Audit existing triggered emails and transactional communications regularly, identifying technical issues, inconsistencies, or opportunities for enhancement.
Leverage segmentation and personalization tools to deliver increasingly tailored communications based on user behavior, preferences, and lifecycle stage.
Maintain documentation on flows, triggers, testing plans, and performance metrics for team visibility and future iteration.

Qualifications:

3–5+ years experience in lifecycle, CRM, or email marketing, preferably in a marketplace, e-commerce, or travel industry setting.
Deep understanding of lifecycle marketing best practices, transactional messaging, and triggered automation flows.
Proficiency in Iterable and strong knowledge of other Notifications platforms
Strong analytical skills – comfortable pulling, cleaning, and interpreting data to drive strategic decisions.
Hands-on experience with email marketing platforms (Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, or similar).
Experience running structured A/B tests and communicating insights clearly to technical and non-technical audiences.
Proficiency with Excel/Google Sheets; bonus points for SQL, Looker, Tableau, or similar data analysis tools.
Familiarity with CAN-SPAM, GDPR, and deliverability best practices.
Exceptional attention to detail, project management skills, and ability to juggle multiple priorities.
Passion for boating, travel, or marketplace businesses is a plus!