Lifecycle Marketing Manager

Have you managed large email marketing campaigns in Klaviyo, Iterable, or Braze that has generated over $50,000/month in revenue? Do you love digging into the data and problem-solving your way into ROI-positive campaigns? Would you like to work with energetic campaign managers and learn from a team of super-intelligent peers?

If you answered YES to the above, then we'd love to chat with you!

We are looking for a Lifecycle Marketing Manager to join our growing team. This will be a remote position. The right person for this role is tech-savvy, and data-driven, with proven hands-on email marketing experience working in Klaviyo, Iterable, or Braze while managing clients within a similar agency setting.

BMO Media is a Lifecycle Marketing agency specializing in creating lifetime value and supporting customer acquisition through Email Marketing, SMS Marketing, Loyalty/Referrals, Direct Mail and Push Notifications. We are seasoned professionals who strategize, execute, and manage a variety of client retention programs from conception from creative to execution and analysis.

Job Description

• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
• Hands-to-keyboard management of large-scale email marketing campaigns from strategy to execution
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Proof and QA campaigns to ensure 100% error-free execution
• Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
• Leverage marketing automation, CRM, and other technologies to support campaign execution (Klaviyo, Attentive, etc.)
• Analyze and track data to maximize the daily and monthly performance of email campaigns to achieve customer acquisition, conversion, and growth goals
• Build expertise and become subject matter expert in email design, product development, and platform use
• Communicate campaign performance to clients and build a clear roadmap for the future

Qualifications

• Must have a proven track record of creating, implementing, and optimizing complex email programs within Klaviyo, Iterable, or Braze
• 2+ years experience of managing your own roster of clients/accounts in an agency setting
• 3+ years experience in technical email marketing for e-commerce preferred
• 1+ years Hands-to-keyboard experience of SMS tools like Attentive, Klaviyo & SMS bump
• 2+ Hands-to-keyboard experience of other email platforms like Sendlane, Braze, Customer.io is a plus
• Knowledge of how to navigate the current deliverability landscape is a plus
• Excellent verbal, interpersonal, and written communication skills
• Strong organizational and prioritization skills with the ability to think strategically, creatively, and analytically
• High attention to detail, deadlines, and accuracy with minimum supervision
• A positive attitude and ability to operate in a very rapidly changing environment with ambiguity; requires being scrappy
• Ability to effectively resolve roadblocks independently as they occur, knowing when to escalate when necessary

What we offer:

• Health/Dental/Vision insurance coverage.
• Flexible Time Off - Take care of your work AND yourself!
• Monthly Food Delivery stipends
• Quarterly Continued Learning stipend
• Fully remote

BMO Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.