Principal Product Marketing Manager – Emerging Data & AI

Description and Requirements

"At BMC trust is not just a word - it's a way of life!" Description And Requirements

CareerArc Code

CA-MH

Hybrid

BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

The Opportunity

We're looking for a strategic Principal Product Marketing Manager to help launch and scale our next generation of Data & AI products.

While highly hands-on today, this role is expected to evolve into a leadership position with responsibility for building and growing a Product Marketing team.

In this role, you'll partner closely with Product Management, Engineering, Sales, and Marketing to turn innovative technologies into successful businesses. You'll define positioning, validate product-market fit, lead commercialization efforts, drive adoption, and help shape long-term growth strategy.

This is a unique opportunity to join at an early stage, influence product direction, and build the foundation for future growth.

What You'll Do

• Lead commercialization strategy for new Data & AI products, from market validation through launch and growth.
• Define ICPs, buyer personas, use cases, and go-to-market strategies.
• Develop compelling positioning, messaging, and competitive differentiation.
• Partner with Product Management to validate product-market fit and influence roadmap decisions.
• Build customer validation programs, design-partner initiatives, and reference development.
• Create enablement programs and sales plays to accelerate adoption and revenue growth.
• Serve as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy, prioritization, packaging, pricing, and go-to-market decisions.
• Establish repeatable growth motions that can scale as the business expands.
• Help build and lead a future Product Marketing team.

What We're Looking For

• 10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.
• Proven experience launching and scaling B2B SaaS products.
• Experience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer-focused technologies.
• Domain experience in several of the following areas: Data Operation & Orchestration / Data Observability & Monitoring / AI Enterprise Software / Data Governance / Data Engineering / Intelligence Automation
• Experience defining ICPs, buyer personas, user personas, and product-market fit strategies for emerging technology products.
• Experience bringing new products to market and driving adoption in emerging categories.
• Ability to engage credibly with technical audiences and translate complex technology into business value.
• Strong executive presence and cross-functional leadership skills.[AH1.1]
• Demonstrated success building adoption and growth strategies for new products or business lines.
• Proven ability to influence senior Product, GTM, and executive leaders

Why This Role?

• Help define the future of our Data & AI business.
• Influence product strategy from the earliest stages.
• Work directly with senior Product and Executive leaders.
• Shape commercialization for innovative technologies.
• Build the foundation for a growing Product Marketing organization.

Our commitment to you!

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $172,050 - $286,750