Head of Marketing

Head of Marketing

Blueshift Energy, Inc. Metro Manila, Philippines | Full time | Reports to the President and CEO

About Blueshift

We are a solar energy provider in the Philippines. Our mission is to advance sustainable energy and make it the obvious choice for Filipino homes and businesses.

We are around 57 people. We are growing fast and we run on real numbers, not vibes.

What this job is for

You own Blueshift's marketing strategy from end to end, and you build the team that runs it.

That means three things. You set the short term and long term plan. You execute it through the team we already have by building on what already works. And you hire to fill the gaps so that every channel has exactly one person accountable for its results.

You are not here to run campaigns and report on them. You are here to own a revenue number.

What you will be measured on

These are the results. They are ranked. Number one is the one that matters most. Actual targets are set with the CEO and shared in the final interview.

1. Marketing sourced sales

Hit an aggressive sales number sourced by marketing in year one, then grow it hard in years two and three.

Marketing sourced means the lead came from a channel you own and closed. Not influenced. Sourced.

2. LTV to CAC ratio held at target

Measured on a trailing 12 month basis, and held there while you hit the sales number above. Anyone can buy growth. You have to buy it at a price that works.

3. Double our qualified lead to close conversion rate within six months

Get twice the closed deals out of the leads we already generate. This is a lead quality and handoff problem as much as a volume problem, and it is yours to solve with Sales.

4. Cut our average sales cycle down hard by end of year one

Measured on a trailing 90 day average. Better educated, better qualified leads close faster. That is on marketing.

What you will actually be doing

Right now paid search is the one channel that reliably works for us. Your job is to protect it and then build everything around it.

• Building the marketing plan and defending it with numbers
• Running and improving paid search, which is our current engine
• Standing up paid social, SEO, and content as real channels with real owners
• Owning the customer lifecycle end to end and closing the leaks in it. Where leads go cold, where handoffs drop, where existing customers stop hearing from us. This one matters most.
• Hiring channel owners and holding each one accountable for their own results
• Coaching the people you inherit, and being honest fast about who is not going to make it
• Working shoulder to shoulder with Sales on lead quality, handoff, and follow up speed
• Owning attribution and reporting so that we all trust the same numbers

Who we are looking forEveryone at Blueshift is held to these four

• Honesty and integrity. Does not cut corners ethically. Speaks plainly and truthfully.
• Follow through on commitments. If you said it, it happens.
• Teamwork. Cooperates with peers and supervisors. Does not leave the mess for the next person.
• Listening. Lets others speak and seeks to understand where they are coming from before responding. Takes other perspectives seriously.

Because this role manages and hires

• Develops people. Coaches the team in their current roles and prepares them for bigger ones.
• Hires A players. Sources, selects, and sells strong people on joining. You will be building most of this team yourself.

What this role specifically fails without

• Strategic thinking and visioning. Can see three years out and work backwards to this quarter.
• Ownership and accountability. Owns the number. Does not hand us reasons.
• Systems and process thinking. Builds machines, not one off campaigns.
• Prioritization and saying no. Kills good ideas to protect great ones.
• Decisiveness under opposition. Makes the call and holds it when the room disagrees.
• Hard conversations. Tells a team member the truth early instead of hoping it fixes itself.
• High standards. What ships under your name is good.
• Communication. Explains the plan so Sales, Finance, and Operations all understand it the same way.
• Creativity and innovation. Finds the angle nobody else in this industry is using.
• Proactivity. Moves before being asked.

What will make you miserable here

Read this part honestly.

You will not have a huge budget on day one. You will inherit a team that is mid build and you will have to make it work while you fix it. You will be asked for numbers constantly and "brand awareness" is not an acceptable answer. If you need a big agency and a big retainer to do your job, this is not the role.

If you like being hands on, building systems, processes, and your own team, and being measured on outcomes instead of activity, this is a very good role.

Requirements

No degree requirement. We care about what you have delivered, not where you studied.

What we do need to see is evidence. Bring the numbers from your last two roles. Spend, pipeline, conversion, CAC, and what you did to move them.

Compensation and benefits

• Base pay plus a performance component tied to the outcomes above

• HMO coverage

• Hybrid work setup