Email Marketing Manager

Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture and implementation.

-Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.

- Implementation phase once client announce the chosen Email & SMS platform.

wide MarTech strategy are understood and aligned to ensure maximal business impact

- Design data-driven journey orchestration strategies and campaigns

- Be a platform expert in at least 2+ ESP technology platform stacks

Previous experience in running a RFP for selecting the Campaign Management platform

Have in depth understanding of the integrations needed to implement the Campaign Management platform for a d2c organization