Digital Marketing Manager

Digital Marketing/MarTech PDM with site personalization.

Omnichannel Personalization (Site/Website/Stores/Email/Social/Mobiles)

Analytics, customer data platform (CDP), Data management platform (DMP),

AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management.

Design data-driven journey orchestration strategies and campaigns

Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise

Be a platform expert in one or more leading CDP solutions(Customer Master, Customer MDM, Customer 360 etc. )