Regional Marketing Lead (Australia)

Product & Partnerships Marketeer | Remote, Australia | Hybrid | Legaltech/ SaaS

Company Profile

A UK-based, high-growth AML (Anti-Money Laundering) compliance SaaS platform with a 40% market share among the UK’s top law firms. With backing from top-tier VCs and a product known as the “gold standard” in AML, our client are expanding into Australia to support law firms and other regulated entities through a sweeping wave of compliance reform.

Australia’s mid-market legal sector is largely unprepared for these changes. Our client is here to change that - using technology, education, and smart partnerships to modernise AML compliance in Australia.

The Role

The Regional Marketing Lead will own the Australian go-to-market narrative. As the first dedicated marketeer in Australia, you will work closely with UK GTM and executive leadership, and strategic partners to define and execute a market-specific strategy. This role blends partner marketing, messaging & ICP development, partner enablement & community building, and is ideal for someone who thrives in early-stage, high-impact environments.

What You’ll Be Doing

• Define and execute localised go-to-market strategy for Australia alongside product and sales.
• Build and deliver assets for tech partners, consultants, and advisory boards.
• Train third-party evangelists and enable partners to represent our client confidently.
• Define and craft compelling messaging, and positioning tailored to the legal market (often professionals new to AML tech).
• Support events, webinars, and campaigns to establish thought leadership in legal compliance.
• Collaborate with UK-based marketing team, including demand gen, content, digital and product specialists, while maintaining autonomy in Australia.
• Influence and shape the Australian brand narrative - not just port over UK assets.

Requirements

• 5 - 10+ years marketing experience with a solid product marketing flair.
• Proven experience in partner marketing and go-to-market launches.
• Gravitas and confidence to engage with senior legal stakeholders.
• Highly autonomous, entrepreneurial mindset - comfortable being a “first on the ground” hire.
• A "builder" mentality with the foresight to balance today's needs with the bigger picture.
• Excellent storytelling skills - able to distill technical concepts into accessible, localised messaging.
• Emotional intelligence to manage multiple stakeholders and guide firms through change.
• Must be Sydney based

Nice-to-Haves

• Experience marketing to regulated industries (e.g. legal, banking, accountancy) or understanding AML/Tranche 2 reforms.
• LegalTech, FinTech ReTech experience
• You've been successful in a first in region role

Click apply if you are interested in first in region role with a bright, collaborative and mission-led business!