We are seeking a strategic and technically skilled Senior Data Analyst to join our marketing analytics team. This role is ideal for someone passionate about data-driven marketing, with a strong background in digital campaign analysis and hands-on experience with Amazon Marketing Cloud (AMC). You will play a key role in uncovering insights that drive performance across paid media, social, email, and retail channels.

Key Responsibilities

Marketing Analytics & Problem Solving

Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization.
Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges.
Lead complex analyses and develop predictive models to forecast marketing outcomes.
Deliver strategic insights that influence campaign direction and client strategy.

Amazon Marketing Cloud (AMC) Expertise

Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data.
Build custom queries to understand customer journeys, media exposure, and conversion paths.
Create audiences based on client needs and data trends.
Develop AMC dashboards and reporting templates to visualize performance and attribution.
Stay current with AMC feature updates and best practices to maximize platform value.
Partner with media teams to translate AMC insights into actionable recommendations.

Communication & Collaboration

Serve as the day-to-day analytics lead for assigned clients, managing cross-departmental communication.
Translate complex data findings into clear, actionable insights for both technical and non-technical stakeholders.
Create dashboards and reports that effectively communicate campaign performance and customer behavior.
Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership.

Reliability & Ownership

Ensure timely delivery of recurring reports and ad hoc analyses.
Maintain accuracy and consistency in data handling and reporting.
Follow established processes and escalate issues when necessary.
Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies.

Mentorship & Leadership

Mentor junior analysts and support project coordination.
Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy.

Required Skills & Qualifications

Strong understanding of marketing metrics and their business impact.
Experience with AMC and other clean rooms.
Proficiency in:
SQL, Python/R
Advanced Excel
Data Visualization Tools (e.g., Tableau, Looker, Qlik)
Ad Servers, Marketing Automation Tools
Web Analytics, Paid Media, Social, Retail Data
Familiarity with campaign tagging, UTM tracking, and attribution modeling.
Experience supporting A/B testing, customer segmentation, and predictive modeling.