Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Rochester Hills, MI

Marketing /

Remote /

Remote

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$47,000 - $50,000 a year

Your Role:

As a Lifecycle Marketing Specialist, you’ll support our Lifecycle Marketing team by executing email and SMS campaigns end-to-end using platforms like Klaviyo and Emarsys. You’ll design creative assets in Photoshop, write and edit marketing copy, build automated flows, segment audiences, pull performance reports, and perform QA checks. You’ll learn how to use digital storytelling and strategy to drive customer loyalty and repeat purchases.

This is not a social media or paid ads role: it’s focused purely on retention marketing via email and SMS.

We’re looking for a creative, adaptable team player who thrives in a fast-moving, agency-style environment. Even if you haven’t worked in an agency before, you should be comfortable managing shifting priorities, working on multiple brands, and staying busy in a role where no two days are quite the same. You’ll have the opportunity to learn the fundamentals of lifecycle marketing strategy and grow into a highly skilled specialist.

Key Responsibilities

Design email and SMS graphics using Photoshop

Write or edit short-form copy for emails and SMS

Build and schedule email/SMS campaigns in Klaviyo and Emarsys

Create and manage automation flows (e.g., welcome, post-purchase, winback)

Build audience segments based on behaviors and profile data

Perform QA testing and checklist reviews for campaigns and flows

Set up and track A/B tests

Pull performance reports and insights using templates

Track and follow up on client feedback and approvals

In Your First Month, You Will…

Complete onboarding and training in BW’s retention marketing process

Begin learning Klaviyo and Emarsys (if not already experienced)

Design email creative and draft copy for assigned brands

Build and test basic email and SMS campaigns

By Month 2, You’ll Be…

Owning the day-to-day execution across 3–5 client accounts

Building fully tested, on-brand campaigns with light HTML/CSS (templates provided)

Pulling and interpreting basic reporting data

Contributing ideas to improve flows and customer journeys

Desired Skills & Experience

6–12 months of experience supporting digital marketing campaigns

Basic to Advanced Photoshop skills for email graphic creation

Familiarity with tools like Klaviyo, Emarsys, or similar (or willingness to learn)

Some understanding of HTML/CSS preferred (but not required)

Strong attention to detail with a process-driven mindset

Comfortable juggling shifting deadlines and multitasking

Excellent written communication and client-facing professionalism

Proficient with Microsoft Office tools

Must be located in the US to apply

Bonus Points If You Have…

Experience working on multiple brands or projects at once

Interest or experience in loyalty and lifecycle marketing strategy

Familiarity with email design best practices and performance metrics

Exposure to eCommerce or DTC marketing environments

Worked in a client-facing role or team-based creative environment

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