Marketing Manager

Blue Ocean Hire has been engaged to support an innovative, growth oriented and disruptive Pharmacy solutions provider as they continue to grow within the industry based on their products, solutions and care model. As a financially stable and fundamentally sound national organization, they are dedicated to the provision of specialty care across the ecosystem for patients, brokers, employer groups, TPA's, pharmaceutical manufacturers and specialty pharmacies. With a organizational culture that is built of purpose and progress - they are dedicated to delivering the best care for their patients and those surrounding them.

About the Role

We are seeking a dynamic and results-driven Marketing Manager to join our team and play a pivotal role in shaping how we communicate our value within Pharmacy Benefits. This role will be central to developing marketing strategies, building brand awareness, and supporting growth across payer, employer, broker/consultant, and provider channels. The ideal candidate will combine healthcare industry knowledge with a passion for storytelling, campaign execution, and brand awareness + marketing.

Key Responsibilities

Strategy & Planning

• Develop and execute marketing strategies that drive brand differentiation and support sales and client retention goals.
• Partner with leadership, sales, and account management teams to align marketing programs with business objectives.

Campaign Development & Execution

• Create and manage multi-channel campaigns (digital, social, events, webinars, email, and print) to engage brokers, consultants, and decision-makers.
• Build thought leadership programs, including whitepapers, blogs, case studies, and executive communications, that reinforce credibility in pharmacy benefit management.

Content & Brand Management

• Maintain brand consistency across all touchpoints, ensuring clear, compliant, and professional communication.
• Oversee design and production of marketing materials including presentations, one-pagers, infographics, and client success stories.
• Collaborate with subject matter experts (clinical, pharmacy operations, and IT) to translate complex healthcare concepts into compelling, audience-friendly messaging.

Events & Partnerships

• Manage presence at industry conferences, client forums, and partner events—developing pre-event marketing, booth design, presentations, and post-event follow-up campaigns.
• Build relationships with external vendors, consultants, and marketing partners to expand reach and enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
• 3+ years of marketing experience in healthcare, PBM, payer, or related industry required.
• Proven track record of building integrated marketing campaigns that drive measurable results.
• Exceptional writing, editing, and storytelling skills with the ability to distill technical or clinical information into compelling messages.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Proficiency with marketing platforms and tools (CRM, marketing automation, CMS, Google Analytics, SEO/SEM).
• Experience supporting B2B marketing and sales enablement within a healthcare or PBM environment strongly preferred.

What We Offer

• A mission-driven organization committed to improving affordability, access, and outcomes in pharmacy care.
• Opportunity to work cross-functionally with leaders who are shaping the future of PBM services.
• Competitive compensation package with comprehensive benefits.
• A collaborative and growth-oriented culture where your contributions will make a direct impact.

Why Join Us?

This is a chance to be at the forefront of one of healthcare’s most dynamic sectors. As Marketing Manager, you’ll help amplify our story, strengthen our brand, and create campaigns that directly influence how payers, employers, and members experience pharmacy benefits. If you’re energized by the opportunity to blend strategic thinking with hands-on execution, we want to hear from you.