Social Media Manager

Role Summary

We’re looking for a data-driven Social Media Manager to own our organic and paid social presence end-to-end—strategy, content, publishing, community, and performance. You’ll grow brand awareness, engagement, and pipeline through thumb-stopping content and tight analytics.

Key Responsibilities

• Build and execute the social media strategy across LinkedIn, Instagram, X, Facebook, YouTube/Shorts, and emerging channels.
• Plan monthly content calendars; write copy, brief designers, and manage asset production.
• Publish, monitor, and optimize daily posts; ensure brand voice and visual consistency.
• Lead community management: respond to comments/DMs, escalate issues, and nurture advocates.
• Partner with Paid Media on social ads (audiences, creatives, A/B tests, budgets).
• Run creator/partner/influencer collaborations and UGC programs.
• Track and report KPIs; turn insights into experiments and growth plays.
• Manage social listening, trend spotting, and real-time content opportunities.
• Coordinate with Product, Sales, and CX for launches, campaigns, and announcements.
• Maintain a content repository, UTM hygiene, and platform best practices.

Requirements

• 3–5 years of hands-on social media management for a brand or agency.
• Strong copywriting and short-form storytelling skills.
• Proficiency with scheduling and analytics tools (e.g., Pubbler, Sprout, Hootsuite, Buffer, Meta Suite, LinkedIn Analytics).
• Basic design/video skills (Canva/Adobe or CapCut) and creative briefing experience.
• Comfort with data (UTMs, GA4, platform insights) and running experiments.
• Excellent stakeholder management and project ownerships.