Product Marketing Manager

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All Jobs > Product Marketing Manager

Verato Inc.

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Product Marketing Manager

Fully Remote

• Remote US
• Marketing

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Job Type

Full-time

Description

As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation’s promise to drive better experiences and business performance is falling short. Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks.

Veratoâ, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is whoä. The Verato MDM Cloudä, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.

Core to Verato’s strategy for sustained growth is our commitment to building a strong, people-first culture that attracts, develops, and retains top talent worldwide. Verato operates on the simple principle that a company must prioritize its employees first and foremost. In return, these employees will take care of the company’s customers, and in turn, those customers will support the company’s shareholders. Verato believes in empowering teams with the best tools and development opportunities available. Staff are given chances to expand their knowledge in areas like technology (e.g., big data, distributed/cloud computing, complex algorithms), healthcare, and organizational development. As Verato continues a path of high growth and significant impact, every team member gains an influential front-row seat as we execute our business strategy. Together, we can bring about a profound and positive transformation in healthcare as we know it today.

VERATO VALUES

We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed.

_Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

_About The Position

We are looking for an experienced Product Marketing Manager. This role will be responsible for identifying market problems and opportunities to effectively develop and launch products and solutions. The position oversees all aspects of Go-To-Market, including positioning, messaging, competitive analysis, packaging and pricing, content development, demand generation support, sales enablement, and one-on-one sales support.

Reporting to the VP of Product Marketing, you’ll work closely with internal stakeholders to ensure our content and positioning are driven by real market needs and maximized for impact. You will spend time understanding the market and securing feedback via analyst engagement, win/loss analysis, research, and deal engagement.

If you enjoy turning complex ideas into clear, distinct messages — and you have a talent for identifying what truly matters to buyers — this is the right role for you.

REPSONSIBILITIES

Strategic – Market, Focus, Pricing, and Planning

• Establish a point of view and monitor competitive activity – both direct and indirect – and adjust, update, or refine the value proposition to differentiate our products further.
• Handles inquiry and briefing activities with key analysts to understand market trends and drivers and to educate them on Verato as a company and our products.
• Conduct win/loss analysis quarterly and present findings, trends, and recommendations for people, process, and technology changes to improve our win rates.
• Serve as a link between the product team and the market to consistently improve messaging based on real-time market feedback and sales-cycle insights.
• Conduct Voice-of-the-Customer interviews and research to identify customer needs and to support case study development.
• Identify market trends and increase organizational awareness of them, including informing the demand generation team on campaign ideas.
• Ensure pricing and packaging align with commercial buying behaviors, the competitive landscape, and the business plan.
• Develop a thorough understanding of the target buyers and audience for offerings and build knowledge of buyer groups and buyer personas: who they are, how they purchase, and their primary buying criteria.
• Responsible for developing go-to-market strategies, including positioning and messaging of Verato products and solutions.

Execution – Programs, Enablement, and Support

• Develop launch plans for new product releases and solutions, including cross-functional coordination for internal and external communications, cross-sell/upsell strategies, and execution of new business campaigns. Define enablement needs and identify content requirements.
• Collaborate with product managers, solution architects, and cross-functional marketing teams to create sales enablement materials.
• Provide support as an SME on strategic deals with sales and pre-sales.
• Coordinate the development of content, activities, and programs to increase adoption, cross-sell/upsell, and retention among existing customers.
• Support the demand generation team by providing subject-matter expertise for campaigns, events, website improvements, webinars, copy development, and more.
• Assist in producing value-driven customer success stories and testimonial videos by interviewing senior-level executive clients.
• Support the development of high-impact, market-facing content, including solution briefs, blogs, white papers, competitive battlecards, and thought leadership, as agreed with commercial teams through launch plans and quarterly goals.
• Collaborate with sales enablement to onboard new reps using targeted messaging and proof points specific to health system use cases.

Requirements

QUALIFICATIONS

• Required: Bachelor’s degree in marketing, Communications, Journalism, Business, or a related field.
• 5+ years’ experience in product marketing, product marketing management or product management for SaaS products.
• Certified in Product Marketing and/or Product Management from Pragmatic Institute or a body.
• Experience and comfort working with executive-level customers.
• Experience partnering with sales teams
• Experience in marketing SaaS or other subscription-based products
• Comfortable using collaboration and CRM tools such as Slack, Salesforce, Seismic and Gong
• Excellent written and oral communication skills
• Familiarity with Master Data Management (MDM), CRM, or data interoperability tools is a bonus.

_Equal Opportunity Employer/Veterans/Disabled

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