Marketing Manager, Demand Generation & Operations

THE OPPORTUNITY

Blue Book isn't just another SaaS company — it's a trusted institution in the produce industry entering a new phase of growth. For 125 years, Blue Book has been the go-to source for trust, insight, and connection across the produce supply chain. We're not a startup with a blank slate; we have deep brand equity, a loyal subscriber base, and a category where we set the standard.

This is a rare opportunity to join a legacy brand with massive credibility and untapped upside — to be on the front lines of revenue growth as we scale subscription products, and to play a meaningful role in shaping how we grow, not just executing someone else's playbook. If you're ambitious and competitive and want a front-row seat to a company on the precipice of extreme growth, this role puts you exactly where the action is.

You'll be our first dedicated marketing hire, reporting directly to the Chief Growth Officer. You won't inherit a team or a proven system. You'll build both.

WHO THIS IS FOR

This role is for a builder — someone who is equally comfortable creating an end-to-end campaign, debugging a HubSpot workflow, and presenting funnel performance to leadership. You move fast, operate lean, and don't wait to be told what to do.

This role is explicitly NOT for you if:

• You need a team beneath you to execute
• You slow down without heavy structure or defined processes
• You treat "strategy" as a substitute for getting things done
• You can't context-switch between demand gen, ops, and content in the same week

WHAT YOU'LL OWN

Demand Generation

• Own and execute Blue Book's inbound marketing motion across the buyer and customer journey
• Build and manage paid programs from the ground up: audience strategy, creative, bid management, and reporting
• Drive pipeline through events, webinars, and strategic partnerships — from concept to execution to follow-up
• Develop and optimize product-led growth and lifecycle marketing programs: onboarding, expansion, win-back, and retention sequences

Marketing & Revenue Operations

• Own HubSpot end-to-end: pipeline architecture, lead scoring, workflow automation, data hygiene, and reporting infrastructure
• Build and maintain attribution models that connect marketing spend to pipeline and revenue
• Partner closely with sales and customer success on handoff process, funnel management, and account-level insights
• Develop the reporting cadence and dashboards that give leadership real visibility into what's working

Brand & Content

• Develop content that positions Blue Book as the intelligence layer for the produce supply chain — not just a directory
• Manage and grow our demand gen channels
• Ensure brand consistency across all touchpoints as we modernize how we show up to the market

REQUIRED QUALIFICATIONS

• 5+ years in B2B demand generation, with direct ownership of multi-channel programs that drove measurable pipeline
• Proven track record across content/SEO, paid media (Google Ads + LinkedIn), events/webinars, and lifecycle/email marketing
• Deep, hands-on HubSpot expertise — you have owned an instance, not just used one. Certified a plus; experience is the requirement
• Strong marketing and revenue operations background: attribution, funnel analytics, CRM architecture, lead scoring, and pipeline reporting
• Demonstrated experience working cross-functionally with sales and customer success from an operations standpoint
• Fluency with AI tools as a force multiplier — you actively use them to move faster, produce more, and build leaner
• Experience building marketing infrastructure from scratch — without a large team or an inherited playbook
• Strong written communication; you can write a compelling email, a clear brief, and an executive-ready performance summary
• B2B SaaS, data, or subscription business experience required

COMPENSATION & BENEFITS

• Base salary: $130,000 – $160,000, commensurate with experience
• Performance-based bonus eligibility
• Comprehensive health, dental, and vision coverage
• Flexible remote-first work environment