Design, Brand & User Experience Lead (DBUX Lead)

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We are looking for a systems-minded Design, Brand & User Experience professional who can help shape how people perceive, understand, trust, and interact with our ecosystem.

This is not a conventional “graphic design” role.

You Will Work Across

• product experience,
• platform interfaces,
• developer journeys,
• brand systems,
• ecosystem storytelling,
• UX workflows,
• onboarding,
• dashboards,
• documentation,
• and communication design.

Our Products Operate At The Intersection Of

• advertising technology,
• SDK-first infrastructure,
• marketplaces,
• financial workflows,
• creators,
• publishers,
• developers,
• and operational intelligence.

Your responsibility will be to transform complexity into clarity.

You will collaborate with engineering, analytics, operations, product, finance, compliance, and growth teams to create experiences that feel intelligent, trustworthy, scalable, and operationally frictionless.

What You’ll Be Responsible For

Product & User Experience

• Design intuitive workflows for dashboards, campaign systems, onboarding, analytics, wallets, marketplace flows, and operational interfaces.
• Reduce cognitive friction across products and user journeys.
• Build scalable interface systems and reusable design patterns.
• Improve usability, accessibility, and execution efficiency across platforms.
• Collaborate with engineering teams to translate complex systems into understandable user experiences.

Brand & Ecosystem Identity

• Develop and maintain visual identity systems across products and platforms.
• Create coherent brand experiences for websites, reports, documentation, decks, and communication assets.
• Build scalable design systems, typography systems, visual hierarchies, and interaction patterns.
• Help shape the narrative and positioning of the ecosystem.

Developer Experience & Documentation

• Improve SDK onboarding experiences and technical usability.
• Work with engineering teams on documentation structure, information clarity, and developer workflows.
• Design experiences that strengthen developer trust and adoption.

Cross-Functional Collaboration

• Work closely with:

• Engineering

• Product

• Data & Analytics

• Operations

• Finance & Compliance

• Community & Growth

• Founder’s Office

• Independently identify UX gaps, operational inefficiencies, and communication problems.

• Coordinate improvements across teams with minimal supervision.

Strategic Experience Thinking

• Help shape how users emotionally perceive the platform.
• Improve trust, transparency, and usability across operational systems.
• Participate in product thinking and ecosystem-level experience planning.

Required

Skills & Qualifications

• Strong understanding of UI/UX principles and systems thinking.

• Experience with:

• Figma

• Wireframing

• Prototyping

• Design Systems

• Information Architecture

• Interaction Design

• Dashboard & Platform UX

• Typography & Visual Hierarchy

• Ability to simplify highly complex workflows.

• Strong communication and collaboration skills.

• Understanding of user psychology and behavioral design.

• Ability to independently manage responsibilities and coordinate across teams.

Highly Valuable

• Experience with developer tools, APIs, SDKs, or technical products.
• Understanding of SaaS/PaaS ecosystems.
• Motion design and interaction systems.
• Front-end awareness (HTML/CSS/Responsive systems).
• Documentation and developer experience design.
• Data visualization experience.
• Branding and narrative strategy.

What We’re Looking For

We value people who:

• think structurally,
• observe deeply,
• question complexity,
• communicate clearly,
• and design with intent.

You should be comfortable operating in an early-stage startup environment where:

• ambiguity exists,
• systems evolve rapidly,
• ownership matters,
• and initiative is highly valued.

This role is ideal for someone who wants to grow beyond interface design into:

• systems design,
• product thinking,
• platform architecture,
• and ecosystem experience leadership.

Design Philosophy We Believe In

• Cognitive efficiency over decorative complexity.
• Systems-first thinking.
• Trust-centric interfaces.
• Humanized infrastructure.
• Clear communication over visual noise.
• Scalable design over trend-driven aesthetics.

We believe great design is not decoration.

It is operational intelligence made understandable.

Growth Opportunity

Ambition

Grow From

• Designer → Product Experience Thinker → Systems Designer → Ecosystem Experience Architect.

Explore the journey of working within an early-stage startup building:

• advertising infrastructure,
• SDK-first products,
• developer ecosystems,
• creator monetization systems,
• and marketplace technologies.

Join our discord server to speed up your application process. Link in the copyright section of the footer.

Disclaimer: Due to the large volume of applications received, we are only able to respond to successful candidates.

Consider the early career program: Programmatic ad-tech is an exceptionally niche industry, and very few schools or workplaces truly expose people to its technical, operational, or business realities — especially when combined with emerging interactive and immersive advertising experiences. Because of this, we understand that strong candidates may come from lateral career shifts or seemingly unrelated backgrounds. While we review every application for relevant experience and education, resumes alone rarely reveal curiosity, systems thinking, adaptability, or genuine interest in the industry. Established players in this space rarely allow experienced talent to circulate freely, and we recognize the challenge of building in such a rare ecosystem while bootstrapping. We encourage applicants to research the industry before applying, avoid applying blindly, and tell us why this space excites you — especially if you are willing to pursue an early-career journey of learning, exploration, and growth while transitioning from another field.

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