Marketing Specialist

Bloomberg Línea is a multi-platform business news brand from Bloomberg Media and Falic Media serving Latin America and the Caribbean. Providing audiences and advertisers with an unparalleled suite of digital products that serve the Spanish and Portuguese language business and finance audience.

Bloomberg Linea is looking for a Marketing Specialist with a strong background in the media industry and passion for business and economic content. The ideal candidate is a strategic thinker and creative marketer who execute successful campaigns across digital platforms. Role can be located remotely in Panama, Colombia or Mexico.

About the role

As a Marketing Specialist, you will play a critical role in developing and executing marketing strategies that elevate our brand and deepen audience engagement. With a solid foundation in the media industry and a strong understanding of business and economic content, you’ll combine strategic thinking, creativity, and performance analytics to drive growth across digital platforms.

You will collaborate with editorial, production, and commercial teams to align messaging, create integrated campaigns, and enhance our visibility across diverse audiences.

Key Responsibilities:

• Develop and execute marketing strategies that align with business goals.
• Design and implement multi-platform campaigns to promote content, products, and partnerships.
• Analyze campaign performance and audience data to optimize marketing efforts and report on key KPIs.
• Collaboration across the teams to ensure consistent brand marketing and tone across all platforms.
• Manage marketing calendars and project timelines to ensure timely and effective execution.
• Stay up to date on market trends, competitor activities, and emerging media allies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in marketing, preferably within the media or news industry.
• Communication skills - Bilingual (Spanish and English)
• Proven ability to develop and manage integrated marketing campaigns.
• Strong copywriting and content marketing skills, particularly around business and economic topics.
• Familiarity with audience segmentation, CRM tools, and analytics platforms.
• Experience working with creative teams on multimedia content.
• Understanding of SEO and social media strategies in a news/media context.
• Excellent communication, organizational, and project management skills.
• Ability to work under tight deadlines and in a fast-paced environment

About Bloomberg Línea

Bloomberg Linea is a versatile media company that thinks and executes like a startup, but sails the sea as the big, relevant player in Latin America that already is. As a digital born media, we understand the need to be efficient wherever we are. Our work as journalists and digital media thinkers is determined by our creativity and not because of where we work from. We are flexible on each one's needs, knowing that time is our most valuable asset. We trust each other to deliver results every day as the professional team of diverse talents we are by relying on a key factor: talk.

• This position has no association with Bloomberg LP or Bloomberg.*