Bloom provides a dynamic supply chain offering the public sector access to a marketplace for buying and managing services. We ensure the delivery of quality outcomes through our network of pre-approved suppliers and consultants. Our compliant, open access marketplace is outcomes-based, meaning the public sector only pays for delivered results. We offer a managed procurement service that covers specification development, supplier identification and onboarding, full contract management, and post-delivery analysis.

Job purpose:

We are seeking a skilled and experienced Marketing Manager with expertise in developing and executing integrated marketing campaigns across digital and offline channels. The ideal candidate will be passionate about brand building, content, events, and digital marketing strategies, with a proven track record of driving awareness, generating leads, and supporting revenue growth. This role offers the opportunity to lead and deliver multi-channel marketing initiatives - including digital, events, partnerships, and content marketing - that contribute to the overall growth and success of the company.

Location: Remote with some UK travel

Key accountabilities or responsibilities:

Strategy Development:

Develop and implement comprehensive marketing strategies aligned with business objectives, covering digital campaigns, event marketing, partnerships, and brand initiatives.

Content & Campaign Management:

Oversee the creation and distribution of engaging and relevant content across digital channels, email marketing, and offline materials. Plan, execute, and optimise integrated marketing campaigns - including digital, physical, and virtual events - to achieve measurable results.

Lead Generation & Brand Awareness:

Drive lead generation and brand awareness through targeted inbound and outbound marketing activities. Identify opportunities to expand reach via partnerships, sponsorships, and industry events.

Events & Partnerships:

Plan, organise, and execute company events, webinars, trade shows, and partner-led initiatives to engage target audiences, build brand presence, and support sales objectives.

Analytics & Reporting:

Monitor and analyse key performance metrics across all marketing activities (digital, events, content) to assess impact, identify areas for improvement, and make data-driven recommendations.

Marketing Automation & CRM Integration:

Utilise HubSpot and other marketing tools to streamline processes, personalise customer journeys, and track campaign effectiveness across channels. Work closely with sales and CRM teams to ensure seamless lead handoff and tracking.

Team Collaboration:

Collaborate closely with content creators, designers, developers, event organisers, and sales professionals to ensure consistent messaging and cohesive execution of campaigns.

Behaviour, Mindset and Attitude:

We are looking for role holder to be able to demonstrate the following behaviour:

Displays behaviours in line with our trademark values and always strives to deliver an outstanding customer experience.
Loves to problem solve!
A great collaborator who can manage multiple stakeholders effectively.

Skills, behaviours, know-how and experience:

To achieve performance excellence, the role holder must be able to demonstrate the following:

Essential:

Proven track record of delivering growth through integrated marketing initiatives (digital, events, partnerships, and brand).
Expertise in using HubSpot to manage marketing campaigns and lead workflows.
Product marketing experience, with an ability to translate technical propositions into compelling customer messaging.
Experience managing a marketing team and delivering demand and revenue generation.
In-depth knowledge of digital marketing tactics, including SEO, email marketing, social media, and content marketing.
Strong analytical skills, with the ability to interpret data and apply insights to optimise activities.
Excellent communication and interpersonal skills to collaborate across teams and engage external stakeholders.
Detail-oriented with strong organisational and project management skills to manage multiple campaigns and events simultaneously.
Customer-focused mindset, with excellent written and verbal skills.

Desirable:

Background in planning and executing events (webinars, trade shows, conferences) alongside digital campaigns.
Experience building and nurturing strategic partnerships to expand reach and brand impact.

Technical / professional qualifications: