Head of Marketing (Remote)

THE SPONSOR:

Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech- enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth, and providing operational resources and expertise to enable meaningful step-change to the business.

THE COMPANY:

Soutron Global is a fast-growing B2B SaaS company transforming how libraries, cultural institutions, and corporate enterprises manage information, objects, collections and materials at the very heart of their organization. We serve organizations across multiple industry sectors worldwide.

JOB SUMMARY:

As the Head of Marketing, you will play a crucial role in creating and leading the overall marketing strategy and implementation for Soutron. We are seeking a highly motivated and creative individual to lead our marketing team. As a dynamic leader you will learn and adhere to specific marketing planning tools and platforms to gain insight and understanding of marketing return on investment. Will be responsible for development and execution of a wide variety of brand positioning and lead generation programs and campaigns, including events, trade shows, multichannel direct marketing, specialized collateral, research, and additional projects in collaboration with the sales and marketing teams.

ESSENTIAL RESPONSIBILITIES AND DUTIES:

• Annualized strategy – develop, present, and actively manage a multi-year integrated Marketing strategy
• Development of team – mentoring and coaching direct reports to build skills within overall corporate succession plan needs
• Succession Planning – Assist management to build, manage and control succession options
• Budget Management – Responsible for overall Marketing financial requirements
• Execution of Internal and External plan – Responsible for all Marketing executions
• Aligns programs/campaigns with marketing and business strategy, focusing on relevancy of positioning, key messaging, and adherence to brand identity guidelines as well as compliance and legal requirements
• Builds relationships with strategically aligned industry or trade associations and publications, and coordinates sponsorships, speaking engagements, news releases and other activities to build brand eminence and permission assets within target sectors
• Develops and manages implementation of locally focused programs, including design and execution of all program elements
• Coordinates with administrative professionals to update and enhance key account, contact, opportunity, and pursuit activity data in CRM database
• Innovative Initiatives – Continually develop insightful and innovative projects linked to objectives
• Brand Management – Develop & implement programs to protect the Soutron brand image
• Brand Monitoring – Establish and execute research regularly to monitor the Soutron brand image

QUALIFICATIONS:

• Bachelor’s degree in marketing or related field
• 8-10 years’ experience in marketing focusing on SaaS products

KNOWLEDGE/SKILLS/ABILITIES:

• Budget, forecasting, and financial responsibilities demonstrated
• Brand management experience
• Understanding of software as a service
• Understanding of transportation, logistics a plus
• Ability to work and lead within a team environment
• Ability to work under pressure and meet deadlines
• Self-directed and data-driven with demonstrated track record of working hard and meeting daily/weekly deliverables in prior roles, ideally with some experience delivering on professional responsibilities in a remote work capacity
• Willingness to work long hours when required to deliver a superior level of service to the organization, which is global and working across multiple time zones

Disclaimer: This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.

Soutron Global is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law.

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