Senior Performance App Marketing Manager

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.

Used by over 32 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks. ✨

About The Role

We're looking for a Senior Performance App Marketing Manager with deep expertise in managing and scaling performance marketing channels. Whether it's Universal App Campaigns (UAC), Google Ads and ASA (Apple Search Ads), Paid Search, or other acquisition platforms, you'll play a key role in driving growth and optimizing performance across multiple channels.

As part of our Performance Marketing Team, you'll take ownership of some of our most critical acquisition efforts, working hands-on to scale campaigns, analyze data, and lead experimentation. If you're analytical, proactive, and energized by the challenge of driving results, we'd love to hear from you.

Check out the hiring process for this position here: https://jobs.blinkist.com/0zh 🚀

What You'll Do

• Lead and optimize acquisition efforts across key performance marketing channels — from strategic planning and daily operations to testing, analysis, and reporting.
• Manage and grow performance across various channels (channel to be confirmed based on the individuals skill set but may include UAC, Google Ads and ASA (Apple Search Ads), and Paid Search) through hands-on campaign management, experimentation, and continuous optimization.
• Collaborate with cross-functional teams, including Data, Creative, and Engineering, to scale acquisition efforts, improve ROI, and ensure seamless campaign execution.
• Set up and manage tracking infrastructure with MMPs (e.g., Adjust), working closely with developers to ensure accurate attribution and measurement.
• Analyze performance data to uncover growth opportunities, translate insights into actionable strategies, and guide budget allocation.
• Track and benchmark key KPIs such as CPM, CPC, CPI, Cost per Sign-up, ROAS, and LTV across platforms and geographies.

What We're Looking For

• Senior experience in performance marketing, with hands-on expertise in at least two major channels (e.g., Meta, Native Channels, UAC, Google Ads and ASA (Apple Search Ads), Paid Search).
• Proven experience optimizing for key metrics across the funnel, including in-app actions, subscription funnels, and both upper and lower funnel performance.
• Strong analytical mindset – comfortable working with large datasets and interpreting user behavior through data. A curiosity and data-driven mindset are essential.
• Knowledge of MMPs and a strong interest in attribution modeling.
• Experience with subscription-based B2C apps.

Why Blinkist

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.

These are some of our most valued benefits:

• 30 PTO days + Wellbeing days + Learning days
• Flexible approach to work, including from abroad
• Monthly transport allowance
• One-time work from home office set up budget
• Employee Stock Option Plan
• Professional development fund
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑

Apply Now

If we've captured your interest and you want to take part in changing the world through the power of ideas, apply now and tell us what excited you about this opportunity.

We look forward to hearing from you! ☀️

🔎 _Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don't meet every single point on the job description, please still get in touch. We'd love to review your application and see if you could be a great fit.

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