SEO Specialist

Job Title: SEO Specialist

Location:

Egypt, Remote

Position Type:

Full-time

Background:

Bless Payments is a fintech startup enabling migrants to send money to their family and friends across Asia, Africa, and the Middle East. Our mission is to level the playing field one payment at a time and to strengthen the bonds between families living in developing nations and developed nations.

Launched in Australia in late 2023, we have grown quickly and will launch in Canada in late 2025, with expansion plans across Europe, the USA, and the Middle East.

Job Summary:

Bless Payments is looking for a results-driven SEO Specialist to lead our efforts in optimizing search visibility, driving organic traffic, and improving overall site performance. You’ll manage site audits, resolve performance issues, and collaborate on high-impact content aligned with keyword and UX best practices. This role demands analytical precision, cross-functional coordination, and a sharp eye on evolving search engine trends.

Key Responsibilities:

• SEO Strategy & Execution: Implement on-page, off-page, and technical SEO strategies to boost organic rankings.
• Technical SEO & Optimization: Perform regular site audits to identify crawl, indexing, and performance issues. Resolve canonical conflicts, duplicate content, sitemap errors, and inconsistencies. Optimise site speed and mobile performance, and improve site structure.
• Keyword & Competitor Analysis: Align keyword strategy with business goals and conduct keyword research and mapping for new and existing content, benchmark performance against competitors, and identify content gaps.
• Backlink & Internal Linking: Build and manage outreach campaigns to acquire high-quality backlinks; audit and optimise internal linking structures for crawlability and relevance; strengthen domain authority through ethical and scalable link-building practices and strengthen domain authority.
• Content Collaboration: Partner with copywriters and marketing team members to align content with SEO best practices and keyword targeting. Generate content ideas and support production of high-intent articles and landing pages. Optimise title tags, meta descriptions, headings, image alt text, and UX elements (navigation, CTAs). Ensure content is structured for readability, engagement, and conversion.
• App Store Optimisation: Drive mobile app visibility and installs through App Store Optimisation (ASO); track and analyse user behaviour with Google Analytics/Firebase to measure installs, engagement, and conversions; and build and retain users by optimising engagement, retention, and loyalty strategies.
• Performance Monitoring & Reporting: Track and report SEO KPIs, including rankings, traffic, CTR, bounce rate, and conversions) using tools like GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Provide actionable insights and recommendations based on performance trends

Qualifications:

• 5+ years of hands-on SEO experience with an agency or in-house (experience in fintech or payments is a plus).
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Solid proficiency with SEO tools (GA4, Google Search Console, SEMrush, Ahrefs and Screaming Frog).
• Familiarity with CMS platforms (Strapi preferred) and understanding of HTML / CSS and basic JavaScript as it relates to SEO.
• Demonstrated ability to conduct technical SEO audits and deliver actionable insights.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and collaboration skills.

Benefits:

• Attractive, competitive salary package tied to USD
• Flexible working hours and a remote-first environment
• Join a fast-paced, high-growth global fintech startup
• Opportunity to shape a platform that impacts lives worldwide
• Accelerate your career by working closely with experienced co-founders