B2B Marketing Specialist, Demand Generation

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com

We are seeking a Marketing Specialist to contribute to our next level of growth and expansion.

The Details

• Location: Remote – Preferred: New York, NY; Little Falls, NJ; DC Metro area; Houston, TX, Samford, CT; NC, and FL.
• Duration: 3-month consulting role, with potential to extend.
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs, and an incredibly supportive team cheering you on!

Job Description

The Marketing Specialist is responsible for supporting our efforts to grow audience and revenue across our various Business to Business programs and initiatives, while also working across all customer segments (B2B, B2C, and R&D) to ensure cohesive marketing strategies. Our ideal candidate is independent, quick on their feet, and has the ability to juggle several projects without losing sight of long-term goals. Excellent communication skills are a must, along with attention to detail, the ability to work as part of a team, and a passion for marketing.

As a marketing specialist, you will be responsible for supporting initiatives that tell the story of our products, services and benefits, contribute to our overall content marketing and engagement initiatives, and play a critical role in driving product sales. You will work with several cross-functional teams to ensure seamless integration, aligned messaging and coordinated execution. This position will support marketing for our pre-existing products, as well as the launch and nurturing of new ones.

This position offers a lot of opportunities to innovate and create as part of a growing marketing team at the center of organization-wide transformation.

Principal Accountabilities

• Develop, implement and support marketing plans and programs to achieve revenue objectives and drive demand for products. Plans will include email marketing, direct mail marketing, SEM, digital advertising, print advertising, collateral, sales support, content marketing, webinars, social media, trade show exhibition and public relations.
• Write, format and manage fulfillment of e-mail campaigns, including distribution tool and analytics (monitoring click through rates, etc.).
• Develop marketing collateral from copywriting to production through fulfillment.
• Write and manage updates for websites.
• Execute digital audience development campaigns that build awareness, drive traffic, and create overall business value to support the growth of ASME’s database.
• Manage promotion and execution of content assets that are part of the audience development strategy, including but not limited to webinars, white papers, infographics, and case studies.
• Work with the social media team to scale growth across all social platforms with a focus on strategy to increase our audience of targeted, engaged followers.
• Work cross-functionally with other teams (marketing, content, web, product, program, among others) to identify opportunities for new content and align campaigns with other business goals.

Qualifications

• 3-5 years’ work experience, preferably in an agency environment
• Bachelor’s degree in marketing or relevant field preferred
• The ideal candidate should be well-versed in HubSpot. This includes expertise in email marketing, setting up nurture streams and automations, and understanding workflows.
• Working knowledge of the general marketing process – research, planning, promotion and evaluation
• Excellent written and verbal communication skills
• Experience with enterprise level marketing automation platforms, CRM systems, webinar platforms, ESPs and content management systems
• This role will join the Demand Gen team and work across all customer segments (B2C, B2B, and R&D). While B2B marketing experience is not a requirement, the ideal candidate should be adaptable and capable of executing marketing strategies for diverse audiences.
• Hands-on experience working on paid digital campaigns, working with vendors, sponsors and/or collaborators
• Knowledge of SEO/SEM and Google Analytics
• Self-motivated with strong project management skills and the ability to effectively manage time
• Ability to stay organized, meet deadlines, balance priorities, and work well under pressure
• Exceptional understanding and adherence to business processes
• Desire to explore and proactively surface new distribution channels and products
• Strong interpersonal skills and ease working within teams remotely or on-site

Additional Information

_This role is not eligible for immigration sponsorship.

__The starting pay range for this role is $31/ph - $34/ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

_A diverse workforce is a strong workforce

To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.