We’re Blazity - a team of React.js and Next.js experts creating powerful web experiences. We have years-long relationships with many of our clients. As trusted development partners, we take full ownership of the projects and continuously optimize apps, stores, websites, and implement new features, or automate workflows.

Objective

Support the Marketing team to improve, automate, and optimise key marketing operations processes, with a focus on HubSpot automation, reporting, and cross-team collaboration.

Scope Of Work / Deliverables

HubSpot Automation
Review and optimise existing HubSpot workflows for sales-led buying journeys.
Support the design and own build of new automation workflows for product-led buying journeys.
Usage-based workflows for Portal
Product-based workflows for Portal
User-based workflows
Ensure lead scoring, segmentation, and source tracking are correctly implemented.
Ensure hard bounces are minimised in workflows (currently in bad HubSpot health!) - in progress
Reporting & Analytics
Audit existing HubSpot reporting setup and recommend improvements.
Collaborate with Finance and FP&A to support marketing ROI reporting, including HockeyStack (training can be provided).
Set up dashboards and regular reports on funnel performance and channel attribution.
Update monthly spend in the budget sheet.
Systems Integration
Review and improve integrations between HubSpot and key systems including Salesforce, SalesLoft, Google Ads, LinkedIn, Zapier, etc. Identify new tools for automated workflows, e.g. N8N, Zapier, Chat-GPT.
Ensure consistent data flow and source tracking for marketing and sales.
Process Improvement
Work with Sales and Marketing teams to refine lead routing, e.g. based on territories, buying journey stage, lead quality/type.
Identify and document opportunities to streamline existing marketing ops processes.
Project Management & Collaboration
Manage key marketing ops projects to ensure on-time delivery.
Work closely with the Developer Experience (DevX) team on email nurture campaigns linked to the portal.
Maintain clear communication with internal stakeholders.