Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

Make Your Mark:

The Brand Manager will be responsible for implementing integrated and Account Based Marketing campaigns associated with key product lines within BlackLine, to ensure strategic alignment on marketing efforts. This role requires a creative thinking, highly collaborative individual, with a strong understanding of cross-channel marketing, and buying behaviors. The ideal candidate will have a proven track record in implementing large-scale marketing initiatives, driving growth, and alignment to the global strategy.

Reporting to the Senior Brand Manager, the role will implement the brand strategy for broad product categories within our diverse portfolio of products. They will be responsible for executing brand awareness, accelerating revenue growth, and optimizations of the marketing initiatives assigned to the product group.

In addition to being a broad marketing professional, with experience and knowledge in many layers of marketing, the Brand Manager will understand digital marketing, ABM, demand generation, content creation, and campaign execution. Each Brand Manager will be responsible for planning, managing, coordinating, executing, and reporting of the integrated and ABM campaigns.

Working cross functionally with multiple department and teams, the Brand Manager will execute on short-term, and plan effectively for long-range marketing objectives and strategies to drive growth and profitability for their assigned products. They will have a strong understanding of the customer lifecycle and what activities increase pipeline, as well as delivering meaningful experiences through a variety of marketing tactics and channels. The Brand Manager is responsible for the day-to-day marketing execution, as well as compiling and analyzing performance metrics to inform ongoing optimization.

You'll Get To:

Integrated Marketing Campaigns:
Lead the planning, development, and execution of integrated marketing campaigns across digital, social, print, and experiential channels.
Ensure that all marketing initiatives are data-driven, results-oriented, and aligned with the overall brand strategy.
Leverage insights and analytics to optimize campaign performance and drive continuous improvement.
Cross-Functional Collaboration:
Partner across all marketing departments to drive integrated campaigns to successful implementation.
Collaborate with analytics and technology teams to ensure programs are successful and driving KPIs.
Serve as a brand ambassador, ensuring all stakeholders understand and embody the brand values and vision.
Marketing Plans
Execute against yearly marketing plans for the assigned pillar group that address key opportunities and challenges for each brand.
Ensure plans are inline with marketing strategy and product launches
Brand Performance and Reporting:
Establish and track key performance indicators (KPIs) to measure brand health and marketing effectiveness.
Prepare and present regular reports on brand performance to brand, and the wider marketing team
Use data and insights to inform strategic adjustments and future initiatives.

What You'll Bring:

Required Qualifications 7+ years

Years of Experience in Related Field: 5+ years

Technical/Specialized Knowledge, Skills, and Abilities:

Chartered Institute of Marketing (CIM) Qualification - A Level 6 or Level 7 CIM Diploma(ideally)
Degree in Marketing or a Related Field - A Bachelor’s or Master’s degree in Marketing, Business, Communications, or Digital Marketing from a recognised UK university (Must have)
Proven Experience & Certifications - Strong track record in B2B marketing, campaign management, and digital strategy.

Thrive at BlackLine Because You Are Joining:

A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.