Account Based Marketing Specialist

We are seeking an experienced B2B Marketing & ABM Specialist to drive LinkedIn and HubSpot-led demand generation. This role involves data-driven prospecting, account-based marketing (ABM), and inbound marketing to build high-quality lead pipelines. The ideal candidate has expertise in HubSpot, LinkedIn, and advanced prospecting tools, with a strong focus on reporting, sales enablement, and automation.

Key Responsibilities:

LinkedIn ABM Marketing:

• Research and build data lists of target clients using LinkedIn Sales Navigator, Evaboot, and other sources.
• Identify and enrich prospect data using relevant tools.
• Upload, segment, and manage contact lists in HubSpot.
• Design, implement, and optimize LinkedIn ABM campaigns.
• Report on LinkedIn ABM performance and adjust strategies accordingly.

Email Marketing & Automation:

• Write persuasive email copy for campaigns and customer success communications.
• Design and build emails using HTML/templates within HubSpot.
• Test and send emails, ensuring high deliverability and engagement rates.
• Optimize email campaigns over time to improve engagement and conversion rates.
• Build nurture campaigns and automated sequences to support lead generation and sales enablement.

HubSpot & Sales Enablement:

• Manage and configure HubSpot for marketing and sales alignment.
• Provide training and ongoing support for the sales team in HubSpot usage.
• Set up workflows, automation, and lead nurturing sequences.
• Help sales people automate tasks to improve efficiency.
• Generate reports on campaign performance and lead pipeline efficiency.
• Collaborate with sales teams to ensure marketing strategies drive revenue.

Requirements:

• Proven experience in LinkedIn ABM and B2B inbound marketing.
• Expertise in HubSpot (setup, configuration, reporting, and automation).
• Strong analytical skills with experience in data enrichment and prospecting.
• Ability to write high-converting email and ad copy.
• Experience in launching and optimizing LinkedIn paid campaigns.
• Detail-oriented with strong project management skills.
• Ability to provide training and support to sales teams on HubSpot best practices.