Digital Marketing Specialist

🚀 Senior Digital Marketing Specialist (Remote | Freelance | 3+ Yrs Experience)

About Us

We are looking for a skilled and passionate Digital Marketing Specialist with experience in marketing for software development, technology, IT services, and consulting industries. If you have expertise in LinkedIn marketing, Google Ads, SEO, content marketing, and content writing and you're excited to help tech companies grow their online presence, we want to hear from you! In this role, you'll drive brand awareness, generate leads, and increase website traffic for a rapidly growing company in the tech space.

💡 What You'll Bring:

• 3+ years of experience in digital marketing, with a focus on LinkedIn marketing, Google Ads, SEO, content marketing, and content writing.
• Proven success in promoting software products, IT services, or consulting businesses on LinkedIn, using both organic and paid strategies.
• Deep understanding of the unique marketing needs of technology and IT services companies, and the ability to create content that resonates with a professional, tech-savvy audience.
• Experience in growing and optimizing LinkedIn profiles and company pages, as well as running Google Ads campaigns (Search, Display, and Retargeting) to generate leads and drive traffic.
• Strong knowledge of SEO best practices, keyword research, and on-page/off-page SEO techniques to enhance organic search performance for tech-related content.
• Experience managing Google Ads campaigns for technology products and services, optimizing them to drive qualified traffic and generate leads.
• Ability to analyze campaign performance across LinkedIn and Google Ads, using data to refine strategies and improve ROI.
• Excellent communication skills, with the ability to craft technical content that is engaging, informative, and SEO-optimized.

🔥 What You'll Do:

• Develop and execute LinkedIn-specific marketing strategies to promote our technology products and services, increase brand visibility, and generate qualified leads.
• Manage LinkedIn company pages, ensuring content is tailored to the needs of a tech-savvy audience and aligned with our brand messaging.
• Create and schedule regular LinkedIn posts, including articles, updates, and thought leadership content that resonates with professionals in software development, IT services, and consulting.
• Run and optimize Google Ads campaigns (Search, Display, and Retargeting) to drive traffic to our website, targeting specific keywords relevant to the tech industry.
• Implement SEO strategies to increase website traffic, ensuring content is optimized for both search engines and user engagement.
• Analyze and report on Google Ads and LinkedIn campaign performance, making data-driven decisions to refine strategies and improve conversions.
• Collaborate with content and design teams to create engaging LinkedIn posts, Google Ads creatives, and other marketing assets tailored to the tech industry.
• Stay updated with the latest trends and best practices in digital marketing, SEO, Google Ads, and LinkedIn marketing, specifically for the software development, technology, IT services, and consulting sectors.

💻 Skills:

• LinkedIn Marketing: Organic & Paid (Sponsored Content, Lead Gen Forms, etc.)
• Google Ads: Campaign Management (Search, Display, Retargeting)
• SEO: On-Page & Off-Page (Keyword Research, Content Optimization, etc.)
• Content Marketing & Writing
• Google Analytics, LinkedIn Analytics & Reporting
• SEMrush, Ahrefs, or similar SEO tools
• Strong Communication Skills and Attention to Detail

👍 Why Join Us?

• Work in the Tech Space: Use your digital marketing expertise to promote cutting-edge software and IT services to a tech-savvy audience.
• Exponential Growth: Develop your skills with the latest tools, trends, and strategies in the fast-evolving digital marketing space.
• Collaborative Environment: Work closely with a talented, innovative team and tackle exciting challenges that help you grow professionally.
• Career Advancement: Enjoy high-growth opportunities and take ownership of key digital marketing strategies and campaigns in a technology-focused company.
• Flexible Remote Work: Work remotely, with the freedom to manage your own schedule and drive success.
• Competitive Compensation: Receive a competitive salary that rewards your skills and contributions to the team.