Performance Marketing Specialist (Meta Ads)

Performance Marketing Specialist (Meta Ads)

Location: Remote

About the Role:

Bitunix is looking for an experienced Performance Marketing Specialist to own and scale our Meta advertising efforts across global markets. You'll be responsible for managing Facebook and Instagram campaigns, optimizing user acquisition funnels, and driving measurable business growth through data-driven advertising strategies. If you're passionate about paid media, performance marketing, and scaling campaigns across international markets, we'd love to hear from you.

Responsibilities:

Meta Advertising

• Plan, launch, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Develop market-specific acquisition strategies aligned with business objectives.
• Drive key performance metrics including Registrations, KYC, First-Time Deposits (FTD), CPA, and ROI.

Account Management

• Manage Meta advertising accounts, including account setup, permissions, maintenance, and security.
• Monitor account health and resolve issues related to policy compliance, ad approvals, account restrictions, and risk management.

Campaign Optimization

• Continuously optimize campaign structure, audiences, creatives, bidding strategies, and budget allocation.
• Utilize advanced optimization strategies such as App Event Optimization (AEO), Value Optimization (VO), and Conversion Optimization to maximize campaign performance.

Performance Analytics

• Analyze campaign performance using key metrics including CTR, CVR, CPA, FTD, LTV, and ROI.
• Identify growth opportunities and provide actionable optimization recommendations.
• Collaborate with data teams to improve attribution models, tracking accuracy, and reporting frameworks.

Tracking & Attribution

• Configure and manage Meta Pixel, Conversion API (CAPI), and website conversion events.
• Work closely with technical teams to implement event tracking, troubleshoot attribution issues, and improve data quality.

Creative Testing

• Partner with designers and content teams to develop creative testing roadmaps.
• Execute continuous A/B testing across ad creatives, copy, audiences, and landing pages to improve campaign performance.

Global Growth

• Develop localized advertising strategies tailored to different international markets.
• Stay up to date with Meta platform updates, industry trends, and emerging best practices to continuously improve acquisition performance.

Requirements:

• Bachelor's degree or above.
• 2+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
• Strong understanding of Meta Ads Manager, including campaign setup, audience targeting, budgeting, bidding strategies, and optimization.
• Experience implementing and troubleshooting Meta Pixel, Conversion API (CAPI), event tracking, and website conversion measurement.
• Deep knowledge of audience strategies, including Interest Targeting, Custom Audiences, and Lookalike Audiences.
• Proven experience managing web-based acquisition funnels, including user registration, KYC, FTD, and conversion optimization.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Excellent communication, problem-solving, and cross-functional collaboration skills.
• Self-motivated, detail-oriented, and results-driven.

Preferred Qualifications:

• Experience in FinTech, CFD, Trading Platforms, Forex, or other financial products.
• Familiarity with attribution and analytics platforms such as AppsFlyer, GA4, Firebase, or similar tools.
• Experience running campaigns on Google Ads and/or TikTok Ads.
• Experience managing campaigns across multiple international markets, particularly LATAM, MENA, SEA, CIS, or other global regions.
• Experience managing multilingual advertising campaigns across diverse audiences.