Product Marketing Manager

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

At Bitso, your purpose as a Product Marketing Manager is to be the voice of the customer within the organization and the voice of the product in the market - you will be a key bridge between these 2 worlds to make sure we are delivering high impact value propositions to our customers.

You will connect deep customer insights with strategic positioning and effective go-to-market plans to ensure our products not only meet user needs but also thrive in a competitive environment. Your mission is to accelerate product adoption and growth by making our value proposition clear, compelling, and consistent across every touchpoint.

You will work at the intersection of product, marketing, growth and operations to drive measurable business impact and help millions to grow their wealth in Latin America.

Reports To

VP of Product Marketing

Who You Are

You are a strategic and hands-on marketer with a strong B2C mindset. You understand what makes users trust, adopt, and engage with financial products—especially in the areas of investments and cross-border payments. You bring a solid grasp of growth levers across the product lifecycle, from go-to-market execution to long-term engagement strategies. You are data-driven by default, comfortable working with correlation, causality, and statistical analysis to uncover actionable insights and influence decisions. You balance storytelling with analytical depth, can distill complex financial concepts into user-centric narratives, and are naturally curious about what drives user behavior. You thrive in cross-functional teams, own outcomes, and want to help millions in Latin America achieve financial freedom through crypto.

• Bachelor’s degree in Business, Marketing, or related fields.
• 5+ years of experience in product marketing or related field.
• Passion for cryptocurrencies and financial technology.
• Experience in the crypto industry; familiarity with stablecoins and crypto ramps is a plus.
• Proven ability to develop and execute marketing plans.
• Strong analytical skills to interpret data, identify trends, and apply findings to future programs.
• Excellent project management, multitasking, and both quantitative and qualitative skills.
• Ability to thrive in a rapidly changing environment.
• Self-starter with a proactive mindset and strong sense of ownership.
• Fluent in English.
• Results driven.

What You Will Do

• Deeply understand our B2C customers and their financial goals, especially in areas like investments and cross-border payments. Use qualitative and quantitative research to uncover insights that shape product narratives and growth strategies.
• Develop go-to-market strategies for new product launches and feature enhancements—crafting messaging, positioning, and marketing plans that resonate with key customer segments.
• Drive product adoption and usage across the full lifecycle. Create and optimize campaigns and journeys that boost acquisition, engagement, and retention using clear hypotheses, experimentation, and performance metrics.
• Collaborate with Product, Data, Design, Growth, CLM, and Brand teams to ensure alignment between the product roadmap and marketing strategies.
• Analyze performance through data—tracking key metrics, uncovering insights, and iterating strategies based on what works. You’ll identify causality versus correlation and apply those learnings to improve future efforts.
• Be the market expert. Constantly monitor competitors, market shifts, user behavior, and regulatory trends to inform strategy and uncover opportunities for differentiation.
• Evangelize the user perspective internally, ensuring marketing, product, and executive stakeholders stay connected to customer needs and opportunities.

_Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

_Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values:

• Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges
• High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.
• Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
• Self-Management: We look for individuals who can independently manage their work, career, and professional development.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso Alpha app.
• Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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