Senior Growth Marketing Manager (LATAM)

Responsibilities:

• Develop and execute a business growth strategy, including user acquisition, user retention, and trading volume growth.
• Lead local marketing activities, including brand promotion, social media marketing, and partnership development.
• Expand and manage various marketing channels, including social media, community forums, KOL cooperation, and others, to increase brand exposure and user conversion.
• Build, motivate, and develop a high-performing team, recruiting and nurturing local talent.
• Oversee budget management, P&L analysis, and ensure the achievement of set financial targets.
• Develop a deep understanding of the LATAM cryptocurrency market, understand user needs, and adjust strategies based on market changes.
• Represent business in local industry events and build strong relationships with regulators, partners, and the community.
• Manage the day-to-day operations of the exchange website, including content updates, event planning, and traffic analysis.

Requirements:

• Bachelor's degree or above in marketing, finance, computer science or related fields.
• 8+ years of experience in the internet industry, with at least 2 years of experience in the cryptocurrency industry or fintech company.
• Strong business development, marketing, and team management skills.
• Deep understanding of the LATAM market, familiar with local culture, laws, regulations, and business environment.
• Excellent communication, leadership, and data analysis skills.
• Fluent in English and Spanish.