We are seeking an enthusiastic Marketing Manager who has a passion for FinTech, blockchain, cryptocurrencies, and digital wallets.
Responsibilities
- Works closely with leadership to develop brand promotion and communications strategies to improve brand awareness and perceptions across all Business Units in a few key markets;
- As the 'marketing guardian', maintain brand integrity across all company marketing initiatives and communications;
- Align the company around the marketing’s direction, choices, and tactics;
- Planning and execution of all communications and media actions on all channels, including online and offline;
- Work closely with the social media and PR team to develop 360 integrated end-to-end campaigns.
Requirements
- 3-5 years experience in brand marketing (less experience will be considered as Marketing Executive);
- Proven ability to develop brand marketing strategies and recommendations to senior leadership;
- Experience working in tech/crypto/startups;
- Experience working across multiple business lines and senior stakeholder management;
- Global experience working across different regions;
- Excellent understanding of full marketing mix;
- Strong analytical skills partnered with a creative mind;
- Knowledge in the crypto industry is highly advantageous;
- Outstanding communication skills and proficiency in Mandarin is a plus;
- Strong project management abilities.