Our client is a digital marketing agency based in the USA. They're looking for an experienced Marketing Automation Specialist to create effective marketing online campaigns with automated, repetitive tasks.

About the role:

We're seeking a savvy marketing automation specialist to join our client's team. Your primary focus as part of the team will revolve around crafting and executing automated marketing campaigns, including email sequences, lead nurturing initiatives, and customer journey workflows. You will spearhead the integration of various marketing tools and platforms, collaborating closely with other teams to ensure our marketing efforts align seamlessly with overarching business goals.

What you'll be doing:

Developing and executing marketing automation strategies to streamline workflows and enhance efficiency.
Configuring and managing marketing automation platforms, including popular tools like HubSpot, Marketo, or Zapier.
Collaborating with cross-functional teams to pinpoint automation opportunities and implement effective solutions.
Building and maintaining automated campaigns across various channels, including email marketing, lead nurturing, customer segmentation, etc.
Monitoring and analyzing campaign performance metrics, offering insights, and recommending optimizations.
Staying updated on industry trends and best practices in marketing automation to ensure we're ahead of the curve.
Providing training and support to team members on utilizing marketing automation tools and processes effectively.

Who are we looking for?

Proven track record in a Marketing Automation Specialist role or similar capacity.
Proficiency in multiple marketing automation platforms like Zapier HubSpot, Marketo, etc.
Strong analytical skills with the ability to interpret data and optimize campaigns.
Exceptional communication and collaboration skills.
A detail-oriented mindset coupled with a drive for continual growth.
Capable of excelling in a fast-paced environment and juggling multiple projects simultaneously.

Position: Marketing Automation Specialist

Remote Status: Fully Remote

Preferred Location: Global

Working Hours: 9 am to 6 pm EST

Holidays: US Local Holidays

Salary: USD 1200 to USD 2500 per month

Internal Job ID: 0157