Growth Marketing Manager

BIOLYTE®, the IV in a bottle®

drinkbiolyte.com | 404-821-0111 | Marietta, GA

__Core Values: Family | Adaptability | Entrepreneurial | Driven

__BIOLYTE® is a medical-strength hydration brand that specializes in hydration drinks and powders. Our products combine the science of IV hydration with the convenience of sports drinks and we focus on both preventing dehydration and supporting recovery. Whether you’re an athlete, work in an extreme environment, or navigating illness, BIOLYTE’s vision is to deliver accessible, medical-grade hydration so that no one is ever held back by dehydration again. We’ve got underdog grit, big vision energy, and a track record that speaks for itself.

Growth Marketing Manager - Remote | Full-Time

We Are Seeking a Strategic, Data-driven Marketer To Lead Digital Growth Initiatives And Elevate BIOLYTE’s Online Presence Across ECommerce Platforms And Performance Marketing Channels. This Person’s Primary Responsibilities Are As Follows:

• Lead strategy and execution of all digital marketing initiatives to drive customer acquisition and brand visibility.
• Own performance marketing metrics and use data to drive revenue growth across all digital touchpoints.
• Develop and execute retention and lifecycle marketing programs to increase customer loyalty and repeat purchase rates.

This individual will report to the Director of Marketing.

Responsibilities

• Lead strategy and execution of all digital marketing initiatives to drive customer acquisition and brand visibility

• Partner with the Director of Marketing to develop advanced digital strategies that enhance user experience and improve conversion rates

• Oversee and optimize all digital channels, including drinkBIOLYTE.com, Amazon, Instacart, and retail media platforms

• Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads, Meta, TikTok, and LinkedIn

• Own performance marketing metrics and use data to drive revenue growth across all digital touchpoints

• Manage and optimize budgets for key metrics like CAC, ROAS, AOV, and LTV

• Provide strategic guidance on conversion rate optimization (CRO), site merchandising, and personalization tactics

• Analyze performance data to identify trends and opportunities that support growth goals

• Develop and execute retention and lifecycle marketing programs to increase customer loyalty and repeat purchase rates

• Build and manage campaigns across email, SMS, and loyalty programs using tools like Klaviyo and Shopify

• Collaborate with creative teams to produce assets and offers that drive retention and engagement

• Stay current on industry trends to continuously evolve and enhance lifecycle marketing strategies

Qualifications

• Traits: Self-starter, Analytical, Strategic, Creative, Resourceful, Insightful, Communicative, Attentive, Down-to-Earth, Team Player

• 3+ years of experience in growth, performance, or acquisition marketing

• CPG/beverage experience a plus

• Hands-on experience with paid social, paid search, email, and affiliate marketing

• Familiarity with tools such as Shopify, Klaviyo, Google Analytics, Meta Ads Manager, Amazon Supplier Central, Instacart Ads, etc.

• Ability to work independently and manage multiple projects in a fast-paced environment

Benefits And Perks

• Growth potential within our rapidly expanding company

• Unlimited PTO

• Company paid health insurance for all full-time employees

• Health (100% ER “Employer” Paid), Dental (100% EE “Employee” Paid), and Vision (100% EE “Employee” Paid)

• Company paid long term disability for all full-time employees

• Company paid life insurance policy for all full-time employees

• 401(k) Plan

• Fun, supportive company culture

Compensation

• $75,000.00 - $85,000.00 per year