Description
BioCatch is the leader in digital fraud detection, pioneering behavioral intelligence to deliver actionable insights and protect consumers and organizations from fraud. We’re looking for a Marketing Manager with strong experience in Account-Based Marketing (ABM) to join our growing team.
In this role, you will drive ABM campaigns targeting key accounts across the financial services industry. You’ll be hands-on with HubSpot, create high-performing email marketing workflows, build personalized landing pages, and collaborate across sales and marketing to accelerate pipeline growth.
What You’ll Do
- Develop and execute multi-channel ABM campaigns tailored to priority accounts and buying groups
- Build and optimize email nurture streams, workflows, and sequences in HubSpot
- Design and launch custom landing pages that align with campaign objectives and customer journeys
- Partner with Revenue Marketing to identify target accounts, create enablement content, and align on campaign messaging
- Analyze campaign performance and iterate to increase engagement and conversions
- Collaborate with content and product marketing teams to drive thought leadership and campaign success
Manage the end-to-end execution of ABM campaigns and inform strategy through reporting
Requirements
What You’ll Bring
- 3–5+ years of experience in B2B marketing, with a focus on account-based marketing
- Proven hands-on experience with HubSpot (certifications a plus)
- Strong background in email marketing, segmentation, and lifecycle workflows
- Experience building and managing landing pages optimized for conversion
- Data-driven mindset with a bias for action and experimentation
- Bonus points for experience with 6sense and LinkedIn Advertising
🚀 Why Join BioCatch?
- Work with cutting-edge technology at the forefront of digital fraud prevention
- Be part of a collaborative, global marketing team that values creativity and innovation
- Competitive salary, equity, and benefits package
- Opportunities for growth and advancement in a fast-paced environment