Growth Hacker / GTM Marketing Lead – US Expansion

Location: US / Remote / (occasional travel)

Experience: 3–5+ years | Consumer Growth, GTM Strategy, TikTok Marketing

About the Role

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.

This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.

Responsibilities

• US Market Expansion

• Lead GTM execution to expand our product into the U.S.

• Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.

• Build relationships with U.S.-based creators, affiliates, and communities.

• Growth Hacking & Marketing Execution

• Design and run experiments across acquisition channels

• Optimize CAC:LTV and identify repeatable channels to scale.

• Implement and optimize viral loops, referral programs, and gamification mechanics.

• TikTok & Creator Marketing

• Run creator campaigns and affiliate activations directly on TikTok.

• Analyze creative performance and identify what hooks, sounds, and formats drive conversion.

• Build content + performance dashboards to measure growth funnel effectiveness.

• Cross-Functional Collaboration

• Work closely with Product & Ops to align marketing experiments with product launches.

• Feed back U.S. market insights into product development and roadmap prioritization.

Requirements

• 3–5+ years of growth marketing / GTM experience in consumer apps or startups.
• Proven track record of expanding into the U.S. market.
• Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.).
• Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing).
• Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
• Startup mindset: scrappy, resourceful, experimental.
• Remote-first, with willingness to travel to Indonesia HQ as needed.

Why Join

• Lead GTM and growth in the largest market (U.S.).
• Directly shape the acquisition and retention playbook for creators & consumers.
• Work at the cutting edge of TikTok + social commerce growth loops.
• Competitive salary + equity upside.