We are looking for a highly skilled Growth Marketing Manager to join our team and lead the charge in driving user acquisition and the adoption of Binta’s innovative financial services. This is a key role where you will focus on rapidly scaling Binta’s reach, attracting new customers, and optimizing user engagement. The ideal candidate will have a strong background in digital marketing, growth hacking, and data-driven decision-making, with a passion for fintech and helping newcomers succeed.

As our Growth Marketing Manager, you will:

Lead and execute Binta’s growth strategy to drive user acquisition, retention, and overall business growth.
Work closely with the product, marketing, and sales teams to identify opportunities for growth and design campaigns that increase product adoption.
Develop and manage user acquisition campaigns across multiple digital channels, including SEO, paid search, social media, email marketing, content marketing, and partnerships.
Implement growth hacking techniques, A/B testing, and data analytics to optimize campaigns and ensure maximum ROI.
Define and track key growth metrics, such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Monthly Active Users (MAU), and user retention.
Collaborate with the product team to optimize the user onboarding process and drive engagement throughout the customer lifecycle.
Lead referral and partnership programs to expand reach and enhance brand presence.
Own and report on key performance indicators (KPIs) and continuously iterate to improve performance.
Build and manage relationships with influencers, community partners, and affiliates to drive brand awareness and user growth.
Stay up-to-date with industry trends and competitor activity, ensuring Binta is always at the forefront of innovation.

Key Responsibilities

User Acquisition
Growth Strategy
Optimization & Analytics
Collaboration
Referral Programs & Partnerships
Brand Awareness

Qualifications

Proven experience (3+ years) in growth marketing, user acquisition, and scaling digital products, preferably in the fintech or tech space.
Strong background in data-driven marketing and optimization, with experience in A/B testing, funnel analysis, and other growth-hacking methodologies.
Expertise in performance marketing channels, including paid media (Google Ads, Facebook Ads, etc.), SEO, email marketing, and content marketing.
Experience working with growth metrics such as CAC, LTV, MAU, and retention rates, with a proven track record of improving these metrics.
Strong analytical skills, with the ability to dive deep into data and derive actionable insights.
Excellent communication and collaboration skills, with the ability to work across departments and align teams around growth objectives.
Creative problem-solving skills and the ability to thrive in a fast-paced, startup environment.
Passion for fintech and helping immigrants achieve financial success.

What We Offer: